SAN FRANCISCO, March 2, 2017 /PRNewswire/ -- Twitter today
announced that it has partnered with the world's leading esports
companies, ESL and DreamHack, to live stream esports events and
original content in 2017. More than 15 events in the ESL One,
Intel® Extreme Masters (IEM) and DreamHack circuits will be live
streamed globally on Twitter and connected devices.
Intel Extreme Masters Katowice, kicking off on Saturday, March 4th, will be the first tournament
to be live streamed on Twitter through the deal. In addition to all
Intel Extreme Masters and ESL One tournament content, ESL will also
produce live original content for Twitter, including a weekly
30-minute show featuring highlights and behind-the-scenes footage.
All DreamHack events will also be live streamed, starting with
DreamHack Austin in April.
"Esports is growing at a rapid pace and we see this
collaboration as a way to tap into the engaged audience of gamers
that are already using Twitter as a primary source of content,"
said Anthony Noto, COO at Twitter.
"By partnering with the leading esports companies like ESL and
DreamHack, we look forward to bringing the best of esports live
video and conversation together on Twitter."
"Esports fans are endemic to digital and this partnership with
Twitter expands ESL's reach for all of our major tournaments for
fans around the globe," said Johannes
Schiefer, Vice President Social Media & Editorial at
ESL. "Intel Extreme Masters Katowice is our most anticipated live
event, and we are excited to bring premier content from this
tournament and beyond to more fans in a premium experience."
"Twitter is a very strong esports platform, where many of our
fans and followers already engage with DreamHack events," said
Marcus Lindmark, CEO & President
at DreamHack. "This will be a shortcut for fans, as they can both
watch and engage on the platform at the same time."
The live content on Twitter, which is set to begin on
March 4th, will be available globally
at esl.twitter.com, iem.twitter.com, and dreamhack.twitter.com. The
live streams on Twitter will also include advertising packages with
TV style ad spots combined with original highlight and recap clips
that advertisers can sponsor and promote on Twitter.
About Twitter
Twitter, Inc. (NYSE: TWTR) is the best
and fastest place to see what's happening and what people are
talking about all around the world. From breaking news and
entertainment to sports and politics, from big events to everyday
interests. If it's happening anywhere, it's happening first on
Twitter. Twitter is where the full story unfolds with all the live
commentary and where live events come to life unlike anywhere else.
Twitter is available in more than 40 languages around the world.
The service can be accessed at twitter.com, on a variety of mobile
devices and via SMS. For more information, visit about.twitter.com
or follow @twitter.
About ESL
ESL, a part of the international digital
entertainment group MTG, is the world's largest esports company,
leading the industry across the most popular video games with
numerous online and offline competitions. It operates high profile,
branded international and national leagues and tournaments such as
the Intel® Extreme Masters, ESL One, ESL National Championships and
other top tier stadium-size events, as well as grassroots amateur
cups, leagues and matchmaking systems. ESL covers a broad field of
services in gaming technology, event management, advertising and
television production, fully catering to the needs of the esports
ecosystem. With offices in North
America, Germany,
Russia, France, Poland, Spain, China,
and partners in many other countries, it has a truly global
footprint. www.eslgaming.com
About DreamHack
DreamHack, a part of the international
digital entertainment group MTG, is the world's largest computer
festival. DreamHack's core, and origin is the LAN party, with the
two major festivals in Sweden,
DreamHack Summer in June and DreamHack Winter in November.
DreamHack also arranges festivals, events and competitions in
several locations in Europe and
North America.
The events are a platform for esport, knowledge and creative
competitions, music acts, lectures by game developers, Internet
& game culture, cosplay, the fair DreamExpo and much much more.
DreamHack is also a production company with a focus on gaming,
esports, music and arena productions for both traditional TV and
the Internet.
During 2016 DreamHack had 233,000 visitors to its events and
more than 135 million viewers who followed the live broadcast
online. More information is available on www.dreamhack.com
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SOURCE Twitter, Inc.