CAMBRIDGE, Mass., March 2, 2017 /PRNewswire/ -- The Recording
Academy's® GRAMMY Live® online
programming, the official companion to the recent 59th
GRAMMY Awards television broadcast, leveraged Akamai Technologies,
Inc. (NASDAQ: AKAM), the global leader in content delivery network
(CDN) services, to offer viewers a unique, immersive digital
experience on Music's Biggest Night. Akamai helped The Recording
Academy successfully deliver the evening's coverage while meeting
its goal of live streaming the video at higher quality than ever
before using Akamai's Media Services Live solutions.
Entering its eighth year, GRAMMY Live programming started five
hours before the 59th GRAMMY Awards television broadcast
and offered a worldwide audience watching on desktops and mobile
devices exclusive access to live coverage including red carpet
interviews, celebrity arrivals and behind-the-scenes happenings. By
strategically positioning multiple cameras throughout the event
venue, GRAMMY Live gave viewers control of their own experience,
allowing them to switch cameras to view different content. The
flexibility allowed viewers to watch what mattered to them most,
including the red carpet, limo arrivals, fashion cam and exclusive
backstage interviews that complemented the television
broadcast.
"We added a new challenge this year with GRAMMY Live to stream
the video at even higher quality than we have in years past,
creating a greater, more engaging experience for viewers around the
world," said Evan Greene, Chief
Marketing Officer of The Recording Academy. "We ultimately doubled
the average bit rate that we streamed across the Akamai platform,
delivering stunning video across devices that helped elevate the
audience experience along with the GRAMMY brand itself."
GRAMMY Live, through Akamai's partner MobileRider, a provider of
SaaS-based online streaming platforms, utilized Akamai's Media
Services Live to stream content before, during and after the event.
With a long history of delivering live events, MobileRider and
Akamai met The Recording Academy's unique demands to successfully
present one of the highest-profile entertainment industry events of
the year.
"GRAMMY Live is a unique application that shows the versatility
of live online video, creating a highly engaging experience that
satisfies consumer demand for more access to their favorite
entertainers," said John Bishop,
Chief Technology Officer for Media, Akamai. "Our Media Services
Live platform is designed to ensure that content is seamlessly
delivered at the highest possible quality no matter the consumer
viewing preference."
For more information on Akamai's Media Services, please visit
www.akamai.com.
About The Recording Academy:
Established in 1957, The Recording Academy is an organization of
musicians, songwriters, producers, engineers and recording
professionals dedicated to improving the cultural condition and
quality of life for music and its makers. Internationally known for
the GRAMMY Awards — the preeminent peer-recognized award for
musical excellence and the most credible brand in music — The
Recording Academy is responsible for groundbreaking professional
development, cultural enrichment, advocacy, education and human
services programs. The Academy continues to focus on its mission of
recognizing musical excellence, advocating for the well-being of
music makers and ensuring music remains an indelible part of our
culture. For more information about The Recording Academy, please
visit www.grammy.com. For breaking news and exclusive
content, follow @RecordingAcad on Twitter, "like" Recording
Academy/GRAMMYs on Facebook, and join The Recording Academy's
social communities on Google+, Instagram, Tumblr, and
YouTube.
About Akamai
As the global leader in Content Delivery Network (CDN) services,
Akamai makes the Internet fast, reliable and secure for its
customers. The company's advanced web performance, mobile
performance, cloud security and media delivery solutions are
revolutionizing how businesses optimize consumer, enterprise and
entertainment experiences for any device, anywhere. To learn how
Akamai solutions and its team of Internet experts are helping
businesses move faster forward, please visit www.akamai.com or
blogs.akamai.com, and follow @Akamai on Twitter.
Contacts:
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Chris
Nicholson
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Tom Barth
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Media
Relations
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Investor
Relations
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617-444-2987
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617-274-7130
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cnichols@akamai.com
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tbarth@akamai.com
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SOURCE Akamai Technologies, Inc.