With BioBall, Cigna Becomes First to Use Microsoft HoloLens Technology to Turn Health Screenings into Fun Gameplay
February 28 2017 - 9:00AM
Business Wire
- Making it easy, quick and painless to
learn blood pressure and BMI
- Helping people Go.Know.Take Control. of
their health
- Revolutionizing health screenings
process
Global health service company Cigna (NYSE:CI) today became the
first company to use Microsoft HoloLens technology for health
screenings in the form of BioBall,* a new, fast-paced, fun
interactive game that helps players learn their blood pressure and
body mass index (BMI).
“The evolution of personal health and technology is something
that has tremendous impact on everyone. We’re the first to harness
the new HoloLens technology for health screenings, and we believe
BioBall can revolutionize how people view the process,” said
Stephen Cassell, Cigna’s chief brand officer.
Cigna sees BioBall as an innovative way to encourage people to
Go.Know.Take Control. of their health. “Research shows that four
health numbers – blood pressure, BMI, blood sugar and cholesterol –
are responsible for the majority of preventable chronic disease and
health care costs.** Knowing this, Cigna's goal is to help people
learn their four health numbers, and we’re doing all we can to make
this process easy, quick and painless,” Cassell explained. “We want
people to know about their health risks, and we believe BioBall and
its interactivity get people excited about learning their numbers,”
Cassell said.
BioBall will be available at Cigna-sponsored public events
throughout the country. A portable, pop-up version of BioBall also
is rolling out for use at Cigna’s client locations for those
employers who request BioBall for their onsite clinics or other
employee events.
How it works: Participants receive assistance from a trained
BioBall expert, starting with the registration process where their
blood pressure is taken and players get tips on how to use the
game. The players hold a light bowling-size ball in a one-minute
race to capture all the images that flash on a screen before them.
The BioBall senses a player’s pulse, which determines the ball’s
movement, and uses responsive lighting to connect the game
experience with the player’s heartbeat. Once players finish the
game, they immediately receive their health numbers privately on
their headsets. An email with health suggestions is sent
immediately to the email address that players provide when they
register.
Microsoft HoloLens is the world’s first self-contained
holographic computer. HoloLens runs Windows 10 and is completely
untethered – meaning no wires, phones, or connection to a PC
needed. HoloLens immerses the user into a mixed reality world,
merging the physical and virtual worlds to produce new environments
and visualizations where physical and holographic objects co-exist
and interact in real time.
* The term BioBall and trademark are being patented and
registered to Cigna. Cigna continuously tests and calibrates the
technology through extended use and gameplay, and has health care
professionals on site to ensure measurements are accurate.
** Annual out-of-pocket health care savings comparing 200,000
study participants over three years whose four health numbers —
BMI, cholesterol, blood pressure and blood sugar — were within a
healthy range versus those study participants who did not know
their four health numbers. Source: Cigna Affordability Study,
2014
About Cigna
Cigna Corporation (NYSE:CI) is a global health service company
dedicated to helping people improve their health, well-being and
sense of security. All products and services are provided
exclusively by or through operating subsidiaries of Cigna
Corporation, including Connecticut General Life Insurance Company,
Cigna Health and Life Insurance Company, Life Insurance Company of
North America and Cigna Life Insurance Company of New York. Such
products and services include an integrated suite of health
services, such as medical, dental, behavioral health, pharmacy,
vision, supplemental benefits, and other related products including
group life, accident and disability insurance. Cigna maintains
sales capability in 30 countries and jurisdictions, and has more
than 90 million customer relationships throughout the world. To
learn more about Cigna®, including links to follow us on Facebook
or Twitter, visit www.cigna.com.
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CignaGloria Barone, 215-761-4758gloria.barone@cigna.com
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