Activision Blizzard Announces New Call of Duty In-Game Purchase to Support Veteran Hiring
February 16 2017 - 1:00PM
Business Wire
More Than 3,400 Veterans Placed in
High-Quality Careers Through In-Game Program To-Date
Activision Blizzard (Nasdaq: ATVI) today announced an expansion
of its in-game program that supports the Call of Duty™ Endowment’s
nationwide effort to help veterans find high-quality careers.
Launching today for PlayStation®4 and Xbox One, the Call of Duty™
Endowment (C.O.D.E.) Brass Personalization Pack for Call of
Duty®: Modern Warfare® Remastered includes a full suite of
exclusive content: Player Card, Universal Weapon Camo, Universal
Reticle and Emblem.
The pack will be available for a suggested retail price of $4.99
in the in-game store and the Sony and Microsoft online stores. One
hundred percent of Activision Publishing’s net proceeds from the
purchase of the C.O.D.E. Brass Pack will go directly to the most
effective charities that combat veteran unemployment. More than
3,400 veterans have been placed in high quality jobs through the
in-game program to-date.
“Raven is honored to partner with the Endowment,” said Raven
Software Studio Head Brian Raffel. “We believe this new pack offers
a great way for our players to support veterans while taking their
in-game experience to a new level.”
The Endowment is a non-profit, public benefit corporation
co-founded in 2009 by Activision Blizzard CEO Bobby Kotick. With a
mission to identify and fund the best and most effective
employment-focused veteran-serving organizations, the Endowment’s
original goal was to identify and fund best-in-class organizations
to place 25,000 veterans in jobs by the end of 2018. The Endowment
met that goal two years early, reaching 31,000 placements in 2016,
with a six-month retention rate of 88 percent. The Endowment’s new
goal is to place a total of 50,000 veterans into high-quality jobs
by 2019.
“Through our previous personalization pack and calling card
programs, the Call of Duty® community contributed over $2.1 million
to help 3,400 veterans secure good jobs,” said Endowment Executive
Director Dan Goldenberg. “Employment is vital to providing
stability when transitioning from military to civilian life. Raven,
Infinity Ward, Treyarch, Sledgehammer Games, Sony and Microsoft
continue to be indispensable partners in this effort, as the
in-game program would not be possible without their generosity and
commitment. We are grateful for their continued support.”
About Activision Blizzard:
Activision Blizzard, Inc., a member of the S&P 500, is the
world's most successful standalone interactive entertainment
company. We delight hundreds of millions monthly active users
around the world through franchises including Activision's Call of
Duty®, Destiny and Skylanders®, Blizzard Entertainment's World of
Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, and
Heroes of the Storm®, and King's Candy Crush™, Pet Rescue™, Bubble
Witch™ and Farm Heroes™. The company is one of the Fortune "100
Best Companies To Work For®." Headquartered in Santa Monica,
California, Activision Blizzard has operations throughout the
world, and its games are played in 196 countries. More information
about Activision Blizzard and its products can be found on the
company's website, www.activisionblizzard.com.
About the Call of Duty Endowment:
The Call of Duty Endowment is a non-profit, public benefit
corporation co-founded by Bobby Kotick, CEO of Activision Blizzard.
The Endowment helps veterans find high quality careers by
supporting groups that prepare them for the job market and by
raising awareness of the value vets bring to the workplace. For
more information about the Call of Duty Endowment, please
visit www.callofdutyendowment.org.
ACTIVISION and CALL OF DUTY are trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170216006015/en/
For the Call of Duty EndowmentLauren Condoluci,
212-843-8493lcondoluci@Rubenstein.com
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