Television Series Hosted by Shah Rukh
Khan
Groundbreaking Hindi series on Star Plus
marks TED’s most ambitious TV production yet
Star India, a unit of 21st Century Fox (NASDAQ:
FOXA, FOX) and one of India’s largest media conglomerates,
announces today the greenlight of ‘TED Talks India: Nayi
Soch,” a global first Hindi TV talk show created in partnership
with TED, the non-profit devoted to ‘ideas worth spreading,’
and hosted by Bollywood superstar Shah Rukh Khan. The show
on Star Plus titled ‘TED Talks India: Nayi Soch,’
which translates to “new thinking,” will feature speakers sharing
big ideas in TED’s signature format of short, powerful
talks. This is the first time TED is collaborating with a
major network and mega-star to produce a TV series featuring
original TED Talks in a language other than English. Since
its founding in 1991, Star India has played a critical role
in driving social change by cultivating forward-thinking
programming that harnesses the power and reach of television to
touch lives and create meaningful change.
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Uday Shankar, Chairman & CEO, Star India, said, “At
Star, we have always believed in pushing the boundaries with new
ideas, creativity and fresh thinking. Nobody reflects this belief
more than TED and we are thrilled to collaborate with them in
bringing the power of ideas to our audiences with ‘TED Talks India
Nayi Soch.’ In an age of high volatility the role of ideas to fuel
positive change cannot be overstated. We are delighted to have Shah
Rukh Khan share our vision and lend his charisma to this exciting
endeavour.”
Shah Rukh Khan added, “Star India’s legacy of using
television as an instrument of social change, and TED’s unequivocal
drive to showcase simple but unique ideas in an effort to spark
debate and conversation are a very powerful combination. I believe
‘TED Talks India- Nayi Soch’ will inspire many minds across India.
It is a concept I connected with instantly, as I believe that the
media is perhaps the single most powerful vehicle to inspire
change. I am looking forward to working with TED and Star India,
and truly hope that together, we are able to inspire young minds
across India and the world.”
“It’s incredibly exciting to be bringing TED to India in this
form,” said TED curator Chris Anderson. "The country
is teeming with imagination and innovation, and we believe this
series will tap into that spirit and bring insight and inspiration
to many new minds. We’ve been so impressed by the passion of our
partners at Star TV and our host Shah Rukh Khan. We cannot wait for
the launch.”
Juliet Blake, head of TV at TED and executive
producer of the series, added, “The sheer size of Star TV’s
audience, with more than 650 million viewers, makes this a
significant milestone in TED’s ongoing effort to bring big ideas to
curious minds. Global television is opening up a new frontier for
TED.”
Star India has always believed in disruptively powering
social change through the power of its content to influence and
impact people’s lives and thinking. Continuing with this journey
‘TED Talks India: Nayi Soch’ will take forward Star’s
commitment of creating social impact with Nayi Soch in
India. Inspiring a billion imaginations is much more than a tag
line, it's a promise Star India delivers every day in ways
that break away from the conventional, spark national debate and
help shape the new India.
More information and details on the vision behind this unique
initiative will be announced at the annual TED Conference to
be held in Vancouver in the coming months. Keep watching this space
for more.
About STAR India
STAR India has defined the Indian media landscape since 1991 and
today is one of the country’s leading media conglomerates, reaching
approximately 650 million viewers a month across India and more
than 100 other countries. STAR generates 20,000 hours of content
every year and broadcasts 50+ channels in 8 different languages,
reaching 9 out of 10 C&S TV homes in India.
The network’s entertainment channel portfolio includes STAR
Gold, Channel V, STAR World, STAR World Premiere HD, STAR Movies,
STAR Movies Select HD, STAR Utsav, Star Utsav Movies, Life OK,
Movies OK and STAR Plus, India's No. 1 Hindi General Entertainment
Channel. It has a leading presence in regional broadcasting as
well, through a bouquet of channels which include STAR Jalsha,
Jalsha Movies, STAR Pravah, Maa channels and affiliate channels
Asianet, Asianet Plus, Asianet Movies, Suvarna, Suvarna Plus and
Vijay. It is also present in the Indian movie production and
distribution space through Fox STAR Studios, an affiliate joint
venture company.
STAR India is making quantum leaps in transforming sports in the
country by leveraging the group's strengths in superior content and
audience engagement. STAR's sports business has grown rapidly to 10
channel properties (STAR Sports 1, 2, 3, 4; STAR Sports HD1, HD2,
HD3, HD4 and Star Sports Select HD1, Select HD2), making it the
leading sports network in the country.
STAR is set to drive the agenda on digital content consumption
in the country with Hotstar, STAR’s revolutionary digital platform
that brings your favourite TV shows, movies and sports in one
destination.
STAR India is a fully owned subsidiary of 21st Century Fox.
About TED
TED is a nonprofit organization devoted to Ideas Worth
Spreading, usually in the form of short, powerful talks (18 minutes
or less) delivered by today's leading thinkers and doers. Many of
these talks are given at TED's annual conference in Vancouver,
British Columbia, its TEDWomen conference and its TEDGlobal
conferences—then made available, free, on TED.com and other
channels. TED speakers have included Bill Gates, Jane Goodall,
Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe
Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.
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STAR IndiaPreeti Puri
Sharmapreeti.purisharma@startv.comorTEDMargaret
SullivanMargaret@TED.com
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