AUSTIN, Texas, Feb. 15, 2017 /PRNewswire/ -- SkinnyPop® Popcorn,
anchor brand to Amplify Snack Brands, Inc. ("Amplify" or the
"Company") (NYSE:BETR) and a pioneer in the better-for-you,
ready-to-eat popcorn category, is extending its brand beliefs of
simple, transparent ingredients and great taste to new categories.
New SkinnyPop Popcorn Cakes, Popcorn Mini Cakes and Microwave
Popcorn are rolling out nationwide this month, giving consumers new
ways to enjoy their snack-time favorites.
"Amplify and our anchor brand, SkinnyPop Popcorn, are always
looking for innovative ways to bring variety and delicious taste to
better-for-you snacking categories," said Amplify Snack Brands
President and Chief Executive Officer Tom
Ennis. "We're excited to leverage SkinnyPop Popcorn's strong
brand equity, quality, better-for-you product attributes and
best-in-class brand loyalty to expand our family of brands. Retail
partner and consumer response to these new products has been
extremely positive and we are excited about their future potential
as we continue to grow and innovate our SkinnyPop product
portfolio."
Consumers can also now enjoy microwave popcorn the SkinnyPop
way. New SkinnyPop Microwave Popcorn delivers delicious flavor in
an innovative, chemical-free lined pop-up box that creates a
unique, no-mess eating experience snackers can feel good about.
Popping SkinnyPop Microwave Popcorn is almost as fun as eating it!
Almost.
Made with 100% SkinnyPop Popcorn, new SkinnyPop Popcorn Cakes
and Popcorn Mini Cakes bring a pop of flavor to the rice cake
category. Blazing a new trail with the introduction of popcorn
cakes, SkinnyPop offers in-demand benefits—including
easy-to-pronounce ingredient lists and Gluten-Free, Non-GMO and
Whole Grain certifications—in a whole new way.
"These exciting product lines are natural extensions for a
disruptive and beloved brand like SkinnyPop," said Ennis. "We know
our simple, transparent and great-tasting ingredients can evolve
these categories—the same way they did ready-to-eat popcorn. We're
looking forward to sharing other innovations yet to come in 2017
and beyond."
Product Details:
- SkinnyPop Popcorn Cakes come in Sea Salt, Maple Brown Sugar and White Cheddar flavors and
are packaged in individual serving sizes to maintain freshness. No
more losing half a bag to staleness!
- SkinnyPop Popcorn Mini Cakes are the perfect on-the-go snack,
available in three flavors including: Sea Salt, Cinnamon and Sugar,
and Sharp Cheddar.
- SkinnyPop Microwave Popcorn comes in Sea Salt and Butter
flavors. Additionally, skip the mess because SkinnyPop Microwave
pops in a chemical-free pop-up box and is free of GMOs, PFOAs and
diacetyl.
- SkinnyPop's latest products are available online and at major
retailers nationwide with additional distribution rolling out
throughout the year.
About SkinnyPop® Popcorn
SkinnyPop® Popcorn is a ready-to-eat popcorn brand under the
Amplify Snack Brands portfolio. Pure Popped Perfection™ says it
all. SkinnyPop Popcorn believes in snacking without compromise. To
us, that means using the fewest, cleanest and simplest ingredients
possible to bring fans the best-tasting popcorn—that's the Skinny!
SkinnyPop Popcorn has three simple ingredients: popcorn, sunflower
oil and (just the right amount of) salt. Our products contain no
artificial ingredients, colors, flavors or preservatives and are
free of all major allergens including peanuts, tree nuts, dairy and
soy. We're proud to be Non-GMO, Gluten Free, Kosher, Vegan and
Whole Grain certified.
To learn more about SkinnyPop Popcorn, visit www.skinnypop.com
or follow the brand on social media: Facebook (SkinnyPop Popcorn),
Twitter (@theskinnypop) and Instagram (@theskinnypop).
About Amplify Snack Brands, Inc.
Headquartered in Austin, Texas,
Amplify Snack Brands is a high growth snack food company focused on
developing and marketing products that appeal to consumers' growing
preference for Better-For-You (BFY) snacks. Our brands SkinnyPop®,
Tyrells®, Paqui® and Oatmega® embody our BFY mission of "snacking
without compromise" and have amassed a loyal customer base across a
wide range of food distribution channels in the United States, United Kingdom, Canada, Europe and Australia. For additional information, please
visit: http://amplifysnackbrands.com.
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SOURCE Amplify Snack Brands, Inc.