SANTA CLARA, Calif.,
Feb. 8, 2017 /PRNewswire/
-- Realtor.com® today announced the launch of the My Home
Court photo generator, which allows Golden State Warriors fans to
demonstrate loyalty to their team and hometown. The social
media activation is part of the Bay Area-headquartered online real
estate destination's multi-year sponsorship of the NBA team.
Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA][ASX: NWS,
NWSLV] subsidiary Move, Inc.
Between Feb. 8 and April 5, fans
who visit http://warriors.com/myhomecourt can customize a photo
with their home town, as well as Warriors and realtor.com®
branding. The photos are shareable via Facebook and Twitter so fans
can give their team and town a loud social shout-out.
Warriors players – Klay Thompson,
Draymond Green, Shaun Livingston, James
Michael McAdoo, Patrick McCaw
and David West – are also getting in
on the My Home Court action. In a new multi-episode digital series,
these players are sharing what the idea of a "home court" means to
them – whether it's the court they first played on, the town where
they got their start, or the home they live in today. Warriors fans
have an opportunity to see the series as it rolls out in-arena
before Warriors home games, across social media and on
realtor.com®. Visit http://warriors.com/myhomecourt to see current
videos of players talking about their home court and favorite room
in their home.
"Whether you're a first time home buyer, renter or professional
basketball team, moving to a new home is incredibly exciting," said
Andrew Strickman, senior vice
president of brand and chief creative for realtor.com®.
"The Warriors upcoming move to the Chase Center in San Francisco gives us a unique opportunity to
provide fans an inside glimpse of their favorite players, as we
demonstrate the value of realtor.com® and help celebrate
what home means to players and to their fans."
Each fan attending the Warriors vs. Chicago Bulls game on
Feb. 8 will have a chance to qualify
for realtor.com®'s "prime real estate" seat upgrade, where two fans
will be randomly selected to relocate to Sideline Club seating.
"We're always looking for partnerships to provide our fans with
unique opportunities to connect with our team and further enhance
their experience," said Chip Bowers,
chief marketing officer for the Warriors. "We have one of the
largest social followings in the industry and we recognize their
desire to engage with our brand in new and creative ways.
Realtor.com® has been thoughtful in how Warriors fans can share
their love for the team across multiple digital platforms and we
are very excited to launch this new social activation."
As part of the collaboration, realtor.com®'s ability to help
people find the home of their dreams will be emphasized with
in-arena signage at Oracle Arena in Oakland, Calif., as well as via digital, email
and social promotions. With more homes for sale nationwide than any
other competing service, realtor.com® remains the best place for
home searchers to find the home court advantage for themselves.
About realtor.com®
Realtor.com® is the trusted resource for home buyers,
sellers and dreamers, offering the most comprehensive source of
for-sale properties, among competing national sites, and the
information, tools and professional expertise to help people move
confidently through every step of their home journey. It pioneered
the world of digital real estate 20 years ago, and today helps make
all things home simple, efficient and enjoyable.
Realtor.com® is operated by News Corp [NASDAQ: NWS,
NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual
license from the National Association of REALTORS®. For
more information, visit realtor.com®.
Media Contact:
Realtor.com®
Lexie
Puckett Holbert – lexie.puckettholbert@move.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/realtorcom-and-golden-state-warriors-team-up-to-help-fans-find-their-home-court-300403318.html
SOURCE realtor.com