Kraft Heinz Brings an Iconic American VELVEETA Brand into the Frozen Aisle
January 11 2017 - 4:22PM
Business Wire
From loaf recipe cheese to shells and cheese, VELVEETA has been
in America’s kitchens since 1928. Now, as the majority of Americans
are eating multiple snacks and smaller meals1, VELVEETA is
answering with two new products in the frozen snacks aisle:
VELVEETA Stuffed Grilled Cheese and VELVEETA Cheesy Bites. Both are
made with real milk and VELVEETA cheese.
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VELVEETA Cheesy Bites (Photo: Business
Wire)
With up to 80 percent of VELVEETA consumers buying frozen snacks
and meals2, people who love to make grilled cheese sandwiches with
VELVEETA now have a convenient frozen option, VELVEETA Stuffed
Grilled Cheese, microwavable in one minute.
Entertaining enthusiasts that serve VELVEETA dips can enjoy the
ease of dips-in-a-bite, VELVEETA Cheesy Bites. VELVEETA Cheesy
Bites come in both Original and Salsa con Queso, a flavor based on
a delicious VELVEETA Queso dip recipe.
“As an iconic American brand, we believe VELVEETA will bring
excitement to the Frozen aisle,” said Caio Santos, Brand Manager
for Frozen Snacks. “These are convenient frozen snacks that capture
the true VELVEETA experience, Liquid Gold taste and melt. From
weekend entertaining to an after school treat, our bites and
grilled cheese are cravable for every VELVEETA lover out
there.”
VELVEETA Stuffed Grilled Cheese comes in boxes of two or six
sandwiches, while the two flavors of VELVEETA Cheesy Bites come in
6 oz. or 18 oz. boxes. VELVEETA Frozen Snacks are available at
grocery and mass merchandise retailers at a suggested retail price
of $4.99 (18oz).
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food
and beverage company in North America and the fifth-largest food
and beverage company in the world, with eight $1 billion+ brands. A
globally trusted producer of delicious foods, The Kraft Heinz
Company provides high quality, great taste and nutrition for all
eating occasions whether at home, in restaurants or on the go. The
Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun,
Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight
Watchers Smart Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and
our Company. For more information, visit
www.kraftheinzcompany.com.
1 NPD Eating Patterns in America 20152 Nielsen data from BASES
test 3Compared to Frozen Cheese Snacks concepts in United States.
Nielsen BASES Test (09/2015)
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The Kraft Heinz CompanyLynne
Galia847-646-4396Lynne.Galia@kraftheinzcompany.com
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