Hasbro Launches Historic Worldwide Vote Asking Fans to Pick All Eight MONOPOLY Tokens
January 10 2017 - 9:30AM
Business Wire
Iconic Scottie Dog, Wheelbarrow And Boot Token
Rally To Keep Their Spot in the MONOPOLY Game
Will MONOPOLY fans vote to keep the Scottie dog token in the
game? Hasbro, Inc. (NASDAQ: HAS) today announced the MONOPOLY Token
Madness Vote, which leaves the fate of the eight current MONOPOLY
tokens, including the Scottie dog, top hat, car, thimble, boot,
wheelbarrow, battleship and cat in the hands of the fans. Starting
today through January 31, fans worldwide can visit
www.VoteMonopoly.com to choose eight tokens that they’d like to see
in the next generation of the MONOPOLY game. Fans can pick eight
tokens from a list of more than 50 contenders including the current
tokens and new options such as a penguin, rubber ducky and bunny
slipper. Hasbro will reveal the results of the vote on World
MONOPOLY Day, March 19.
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Will MONOPOLY fans vote to keep these
current eight tokens in the MONOPOLY game, or will new tokens take
their place? The Monopoly Token Madness Vote starts today through
January 31. (Photo: Business Wire)
“The MONOPOLY Token Madness Vote lets our passionate fans choose
all eight tokens in the MONOPOLY game and no token – not even the
Scottie dog -- is safe!” said Jonathan Berkowitz, senior vice
president of marketing for Hasbro Gaming. “Only time will tell if
fans will decide to stay with the classics, keep a few favorites or
pick an entirely new line up of tokens.”
The fan-picked MONOPOLY tokens will be updated in the MONOPOLY
game hitting shelves this August. Hasbro will also introduce the
MONOPOLY Token Madness Edition which includes the current eight
tokens, plus eight golden colored tokens included in the vote,
available now for the approximate retail price of $19.99.
MONOPOLY tokens have been a key element of the game since it was
introduced in 1935. The car, thimble, boot, top hat and battleship
were among the original set of MONOPOLY tokens while the Scottie
dog and wheelbarrow were added in the early 1950s. In 2013, fans
voted the cat token as the newest Monopoly game piece while the
iron token was retired after receiving the lowest number of fan
votes.
MONOPOLY is the world’s favorite family game brand and is
enjoyed by more than one billion players in 114 countries across
the globe. Fans can engage with the MONOPOLY brand across many
platforms and formats including live events, fashion licensing,
digital gaming, casino gambling and more. Stay updated on the
latest MONOPOLY brand news at Monopoly.com, Facebook.com/Monopoly ,
@HasbroNews on Twitter and @Hasbro on Instagram.
For additional images and information on the MONOPOLY game and
MONOPOLY tokens, visit our online newsroom.
About HasbroHasbro (NASDAQ: HAS) is a global play
and entertainment company committed to Creating the World's
Best Play Experiences. From toys and games to television,
movies, digital gaming and consumer products, Hasbro offers a
variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier
partner brands. The Company's Hasbro Studios and its film
label, Allspark Pictures, are building its brands globally through
great storytelling and content on all screens. Through its
commitment to corporate social responsibility and
philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
HAS-B
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version on businesswire.com: http://www.businesswire.com/news/home/20170110005787/en/
Litzky Public RelationsChristie Damato, 201-222-9118 x
27cdamato@litzkypr.comorHasbro Global CommunicationsJen
DeAngelis, 401-727-6833Jen.deangelis@hasbro.com
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