New initiative brings 150 top marketing and creative
experts together for five days of good thinking for good
things
HALIFAX/TORONTO, Jan. 10,
2017 /CNW/ - The Give Agency and Sun Life Financial Inc.
(TSX: SLF) (NYSE: SLF) in association with the National Advertising
Benevolent Society (NABS) Canada
are joining forces to launch one of Toronto's largest creative agencies to help
local charities for one week free of charge. For five days in
February 2017, The Give Agency, Sun
Life Financial and some of Toronto's top marketing and communications
experts will come together to help community charities tackle some
of their toughest marketing challenges.
Originally launched in Halifax
in 2016 by industry vets Brian
Hickling, Mike Maloney and
filmmaker and strategist Chaz
Thorne, The Give Agency empowers charities by providing them
pro-bono ideas, strategies and tactics on everything from branding,
marketing and communications challenges to events, strategic
partnerships and more.
"We believe that great ideas can change the world which is why
we founded The Give Agency," said Brian
Hickling, Creative Director and Co-Founder, The Give Agency.
"By tapping into top marketing and communications minds, we can
deliver each charity with up to 100 new ideas they can use to
ignite revenues, boost engagement and make their organizations more
sustainable - all at zero cost. It's exhilarating. It's
transformative. It's holistic. And most of all, it's fun."
Open from February 6 through to
February 10, The Give Agency is a
volunteer-based super team of Toronto's top talent in advertising, PR,
social media and strategy. Each day, volunteer "Givers" work
collaboratively with a different charity using a high-speed "barn
raising" process that directly embeds the client into the curating
and harvesting of creative solutions specific to their work.
"At Sun Life, we're focused on building sustainable and
healthier communities where we all live and work," said
Lisa Ritchie, Senior Vice-President
& Chief Marketing Officer, Sun Life Financial. "That's why
we're thrilled to bring The Give Agency movement to Toronto and empower people to join us as we
make our communities brighter by giving these organizations the
tools they need to shine. We look forward to working side-by-side
with these industry professionals to support positive change."
Call for charities
The Give Agency is now accepting
applications from organizations that are interested in working with
the industry's top talent. Charities are encouraged to visit
www.theGiveAgency.ca to apply by January 20,
2017. Five non-profit organizations will be selected and
each will work with The Give Agency for one day.
Call for volunteers
The Give Agency is also accepting
applications from marketing, advertising, communications and
strategy rock-stars interested in donating one day of their time to
collaborate and team up with other talented experts to make a
difference. To apply, please visit
www.theGiveAgency.ca/beagiver.html.
About the Give Agency
Originally founded in
Halifax by Brian Hickling, Mike
Maloney and Chaz Thorne, The
Give Agency is a social movement that provides top idea rock-stars
in marketing, advertising, communications and strategy with a
compelling way to put their skills to work for the community.
Leveraging a unique marketing barn-raising process, the agency aims
to deliver as much as 100 ideas in one day that help non-profits
grow their revenues, boost engagement and enhance their
sustainability - all free of charge. For more information, please
visit www.theGiveAgency.ca.
About Sun Life Financial
Sun Life Financial is a
leading international financial services organization providing a
diverse range of protection and wealth products and services to
individuals and corporate customers. Sun Life Financial and its
partners have operations in a number of markets worldwide,
including Canada, the United States, the United Kingdom, Ireland, Hong
Kong, the Philippines,
Japan, Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2016, the Sun Life Financial group
of companies had total assets under management of $908 billion. For more information please visit
www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
About NABS Canada
NABS Canada is the only charitable group in the
country set up exclusively to provide assistance to people in the
communications and related industries who may need help due to
illness, injury, unemployment or financial difficulties. NABS
services include a national toll-free counselling HELPLINE
(1-888-355-5548) and financial assistance, as well as personal and
career counselling. NABS is supported 100% by the advertising and
media industry, and has established chapters in B.C., Alberta, Saskatchewan, Manitoba, Ontario, and Quebec to provide services to all
provinces.
Media relations contacts:
Mike
Maloney
Co-Founder, The Give
Agency
T:
902-225-4989
thegiveagencypr@gmail.com
Alessandra Nigro
Manager, Corporate Communications, Sun Life Financial
T: 416-979-4884
alessandra.nigro@sunlife.com
SOURCE Sun Life Financial Canada