LINCOLNSHIRE, Ill.,
Jan. 10, 2017 /PRNewswire/
-- Zebra Technologies Corporation (NASDAQ: ZBRA), a global
leader in providing solutions and services that give enterprises
real-time visibility into their operations, today
announced Zebra SmartSense™ for Retail asset visibility
solution, an Enterprise Asset Intelligence (EAI) offering that
delivers deeper visibility into retail operations, provides better
business insights and enables smarter decisions.
This innovative solution combines UHF RFID, video and a new
micro-location capability — to identify and track the journey and
location of merchandise, associates and shoppers in a retail store
in real-time. A powerful edge analytics engine analyzes data from
these sources to provide intelligent and actionable insights to
achieve optimal stocking levels, detect and identify misplaced
merchandise or assets, pinpoint theft and enhance store promotions
and product placement activities.
KEY FACTS
- SmartSense for Retail provides complete visibility of the
entire store with up-to-the-minute location information on tagged
inventory, employees and customers who have opted into the network
or loyalty application.
- An intuitive dashboard and centralized management console
provides operational, actionable data to support greater inventory
accuracy (near 100 percent), successful omnichannel operations and
asset protection across the entire enterprise.
- Knowledge of merchandise location helps associates quickly
respond to customer requests, whether in-store or via omnichannel
store pick-up. With SmartSense for Retail, retailers can also
quickly locate lost merchandise, proactively prevent theft and
ensure best-selling items are always on display during peak
shopping periods - which can increase store sales by up to 20
percent.
- Location intelligence also helps retailers track the journey of
a piece of merchandise, including items that are at risk of being
stolen.
- Knowing the location of employees helps retailers match the
right associate and expertise with the shopper, increasing the
likelihood of a sale and satisfied customers.
- SmartSense for Retail also helps track critical employee assets
like handheld RFID readers and mobile computers, helping retailers
quickly find lost merchandise and equipment.
SUPPORTING QUOTE
Bob Sanders, Senior
Vice President and General Manager of Data Capture Solutions,
Zebra
"In today's omnichannel world, product availability is
critical. Many retailers have in-store inventory visibility
challenges, with perpetual inventory accuracy running at about 60
percent. This is simply not adequate to deliver a
consistently satisfying customer experience. Successful retailers
need to use every store and supply chain resource to immediately
deliver what customers want and need. With Smart Sense for Retail,
brick and mortar retailers can gain visibility that's truly
visionary - helping them immediately locate merchandise and respond
to customer requests, while reducing missed sales
opportunities."
About Zebra
With the unparalleled visibility Zebra
(NASDAQ: ZBRA) provides, enterprises become as smart and connected
as the world we live in. Real-time information – gleaned from
visionary solutions including hardware, software and services –
gives organizations the competitive edge they need to simplify
operations, know more about their businesses and customers, and
empower their mobile workers to succeed in today's data-centric
world. For more information, visit www.zebra.com or sign up for our
news alerts. Follow us on LinkedIn, Twitter and Facebook.
Media Contact:
Bill
Abelson
Zebra Technologies
+1-631-738-4751
bill.abelson@zebra.com
Industry Analyst Contact:
Caitlin DeRango
Zebra Technologies
+1-847-793-5896
cderango@zebra.com
ZEBRA and the stylized Zebra head are trademarks of ZIH Corp.,
registered in many jurisdictions worldwide. All other
trademarks are the property of their respective owners. ©2017
ZIH Corp. and/or its affiliates. All rights reserved.
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SOURCE Zebra Technologies Corporation