LITTLE ROCK, Ark., Jan. 9, 2017 /PRNewswire/
-- Acxiom® (Nasdaq: ACXM), the data foundation for the
world's best marketers, today announced new global data
capabilities that will expand its global data curation and data
activation reach through the appointment of three industry
executives with more than 50 years combined experience in global
data to its Audience Solutions division: Marc Fanelli, Chandos
Quill and Karen
Caulfield.
Led by Fanelli, serving as group vice president of Audience
Solutions, the Global Data team will drive the expansion of
Acxiom's data capabilities globally and help Acxiom fulfill its
mission of making it safe and easy to activate data anywhere by
expanding the global data strategy for the company. Serving as vice
presidents of global data, Quill and Caulfield are responsible for
global data strategy and value proposition development as well as
data sales and partnership acceleration.
With the global convergence of technology, identity resolution
and data integration for better consumer experiences, the world's
largest brands and agencies are increasingly seeking a centralized
approach for curation and activation of data for digital targeting
and distribution. Acxiom's Global Data team's strategy will build
upon the company's global footprint for people-based data and its
leadership position in the ethical use of data, as well as its
scaled integration with the adtech ecosystem, enabling the
processes needed for these brands and agencies to drive consistent
digital targeting across the globe.
"We are pleased to welcome Marc, Chandos and Karen to Acxiom to
form this exciting new team and expand our deep knowledge and
expertise in data and global marketing at Acxiom," said
Rick Erwin, president of Acxiom's
Audience Solutions division. "Historically, brands and agencies
have had to rely on a complex web of providers and technologies to
execute their programs across geographic boundaries. In the future,
these audiences will want to not only understand consumer behavior
across devices, but also have a borderless approach to identity
resolution and targeting—capabilities that this team will help
bring to market. I want to the highlight the significant advantage
when working with Acxiom's products and solutions because of our
'ethical data use' methodology that accounts for data protection
rules, cross-border requirements and appropriate uses of data for
delivering a borderless experience."
Fanelli brings more than 23 years of experience as a database
marketing executive and operations leader to Acxiom, most recently
as general manager for Merkle's Global Data Solutions group. There
he led a team focused on the development of quantitative-driven
data usage strategies for clients, including third-party data
procurement, acquisition marketing, global segmentation development
and campaign strategy and execution services.
With 16 years of experience in the marketing services industry,
Quill most recently worked at Merkle, where she was responsible for
building and growing the company's data syndication and onboarding
capabilities to support the digital marketing ecosystem. She
was also responsible for operations and marketing for the company's
Global Data Solutions. Prior to Merkle, Quill held various
senior leadership positions at Experian, including roles in
marketing and strategic alliances.
Caulfield previously served as a global data solutions leader at
Merkle, where she was responsible for managing large-scale global
data deployments and ran the company's global data delivery team.
With 17 years of experience in global performance marketing and
CRM, Caulfied has also worked at Intuitive Group International
(Parago) and ICLP – Global Loyalty Agency, and has significant
on-the-ground experience across EMEA, Latin America, Asia
Pacific and North
America.
About Acxiom
Acxiom is a technology and services company that provides
the data foundation for the world's best marketers. We enable
people-based marketing everywhere through a simple, open approach
to connecting systems and data that drives seamless customer
experiences and higher ROI. A leader in identity and the ethical
use of data for more than 45 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. For more
information about Acxiom, visit Acxiom.com.
Media Contact
Acxiom
Sherry Hamilton, 501-252-6029
Corporate Communications
sherry.hamilton@acxiom.com
GACXM
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SOURCE Acxiom