CRTV Selects Brightcove to Power OTT Service
January 06 2017 - 12:06PM
Business Wire
Superior customer support, advanced video
features and easy migration cited as key factors
CRTV has selected Brightcove to power its new Subscription
Video-on-Demand OTT service.
The brand, a source for the thought-provoking personalities and
ideas unavailable on traditional media outlets, features daily
episodic shows, weekly features and specials from unique
entertainers and hosts. It launched its web presence and mobile
apps earlier this month and is available directly on CRTV.com, as
well on Roku, Amazon Fire and Apple TV.
“We chose to run our service on Brightcove for its superior
player technology, world-class global customer support and seamless
migration process,” Cheryl Wood, Senior Vice President, Operations,
CRTV. “The migration was painless and easy.”
CRTV is using Brightcove Video Cloud, its flagship hosting and
publishing platform, to power the new OTT SVOD service across
desktop and mobile. It has leveraged Brightcove’s integration with
Sitecore for streamlined content management and improved workflow
efficiency.
In 2017, CRTV plans to explore Brightcove’s Live capabilities
and create greater personalization for its subscribers, using the
recommendation engine from Brightcove partner, IRIS.TV. CRTV is
part of the beta program for Brightcove’s Quality of Experience
reporting, which provides publishers and brands with playback
quality metrics so they can optimize their customers’ viewing
experience. The company is also evaluating Brightcove Social,
Brightcove’s social management tool that allows users to publish
content natively to Facebook, Twitter and YouTube. “We know our
customers are going to find us through social platforms.” Wood
added.
“We are happy to help CRTV grow its OTT service, and look
forward to expanding our relationship in the coming year. As the
leading independent video platform and solutions provider,
Brightcove delivers the most innovative and scalable video services
to drive revenue and growth,” said Anil Jain, Executive Vice
President and General Manager of Brightcove. “We have a proven
track record of successfully launching video experiences with media
organizations, large and small, enabling them put online video at
the center of their business strategy.”
Supporting resources:
· Brightcove Video Cloud
· Brightcove OTT Flow
· Brightcove Social
Brightcove on social media:
· Brightcove Blog
· Twitter
· LinkedIn
· Facebook
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has thousands of
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20170106005576/en/
North America:BrightcovePhil LeClare,
617-674-6510press@brightcove.comorEurope:WE Communications for
BrightcoveRebecca Lake, + 020 7632 3856rlake@we-worldwide.com
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