Sellers on Amazon are Thriving: Fulfillment by Amazon Delivered More than 2 Billion Items for Sellers Worldwide in 2016
January 04 2017 - 6:05AM
Business Wire
FBA items shipped worldwide grew more than 50
percent during the holiday season
Thousands of sellers worldwide joined the
Seller Fulfilled Prime program
Sellers worldwide received orders for more than
28 million items on Cyber Monday
(NASDAQ: AMZN) - Amazon today announced the Fulfillment by
Amazon (FBA) service delivered more than 2 billion items for
Marketplace sellers worldwide in 2016. The Amazon Marketplace
creates opportunities for sellers, brand owners and entrepreneurs
to reach customers around the world. FBA items shipped worldwide
grew more than 50 percent during the holiday season, while Prime
members ordered millions of items from sellers in the Seller
Fulfilled Prime program offering free two-day or next-day
shipping.
“2016 was a record-breaking year in sales worldwide for sellers
on Amazon. The Amazon Marketplace empowers brand owners and
retailers of all sizes, many of them small businesses, to reach
customers around the world,” said Peter Faricy, VP for Amazon
Marketplace. “In fact, according to our economic studies, sellers
have created over 600,000 new jobs outside of Amazon. Sellers are
choosing Amazon because we help them build and grow their
businesses with impactful programs like Seller Fulfilled Prime, and
we’re proud of the fact that sellers are reinvesting their success
into their local communities by creating jobs.”
“As a growing business and brand owner, the Amazon Exclusives
and FBA programs helped us accelerate our business to achieve more
than 100 percent growth in sales this year,” said Ben Arneberg,
co-founder of Willow & Everett. “The FBA service handles the
work of packaging and shipping orders to customers, which gives us
the time to create new products that customers will love. We had
our most successful Black Friday and Cyber Monday ever, and on
Prime Day earlier in the year our sales boomed more than 10x
compared to last year.”
2016 Selling on Amazon
Milestones:
Marketplace and FBA
- FBA delivered more than 2 billion items
worldwide.
- Active sellers worldwide using the FBA
service grew more than 70 percent.
- Outside the U.S., FBA units shipped
grew more than 80 percent.
- Using the FBA service, Amazon sellers
from more than 130 different countries around the world fulfilled
orders to customers in 185 countries.
- The Seller Fulfilled Prime program
added more than 6 million new items that are now Prime eligible
across the U.S., U.K., France, Germany and Japan.
- Sellers on Amazon that reached $100K in
sales grew by 30 percent.
- Sellers worldwide have created more
than 600,000 new jobs outside of Amazon.
Holiday Season
- Sellers worldwide received orders for
more than 28 million items on Cyber Monday.
- FBA items shipped worldwide grew more
than 50 percent year-over-year during the holiday season.
- Prime members worldwide ordered
millions of items from sellers in the Seller Fulfilled Prime
program offering free two-day or next-day shipping.
Sponsored Products
- Sponsored Products clicks worldwide
grew by more than 150 percent driven by expansion of advertising
placements on desktop and mobile sites.
- The number of sellers worldwide using
Sponsored Products grew more than 100 percent.
- Sponsored Products introduced a new and
convenient payment method, Unified Billing, which allows Sellers to
deduct their advertising spend from sales proceeds.
Category Growth
- Amazon Business
(www.amazon.com/business) generated more than $1 billion in sales
in its first year, with sellers receiving over half of the orders.
Amazon Business now serves more than 400,000 business customers in
the U.S., and includes more than 45,000 sellers with access to the
business-specific selling tools. Amazon Business launched in
Germany, marking its first international expansion.
- Handmade at Amazon
(www.amazon.com/handmade) launched in Germany, France, Italy, Spain
and the United Kingdom, expanding its selection of handcrafted
artisan-made goods to customers in the EU. In the U.S., the
Handmade at Amazon store added six new categories (Accessories,
Baby, Toys and Games, Beauty & Grooming, Pet Supplies) and now
offers over 500,000 items sold directly by artisans across all 50
states from 80 countries around the world.
- Amazon Home Services
(www.amazon.com/services), a marketplace for on-demand professional
services, expanded to more than 50 U.S. metro areas. Home Services
now offers over 1,200 unique services from providers across 60
professions. Customer orders fulfilled by Home Services pros grew
more than 200 percent.
- Amazon Exclusives
(www.amazon.com/exclusives), a store that gives customers direct
access to innovative new products from 600 up-and-coming brands,
with thousands of unique items being added each month. Sales from
the Amazon Exclusives store grew more than 250 percent.
Business Highlights
- Amazon Mexico (www.amazon.com.mx)
continued its expansion by enabling more than 20,000 domestic and
international sellers to add more than 50 million product offers
available to Mexican customers.
- Sellers on Amazon Canada
(www.amazon.ca) achieved a record-setting $1 billion in sales.
- Popular brands that started selling on
Amazon included American Girl, Lands’ End and Segway.
- Amazon introduced the Pan-European FBA
program allowing sellers to build their international business by
selling across all Amazon European marketplaces while shipping
inventory to just one destination.
- Sellers on Amazon worldwide used
capital from Amazon Lending loans to grow sales by an estimated $4
billion. The Amazon Lending program offers business loans to
invited sellers on Amazon to help them grow their businesses.
- Amazon hosted more than 300 women-owned
businesses in Seattle for the first-ever Amazon Marketplace Women’s
Entrepreneur Conference.
Businesses interested in Selling on Amazon, FBA and Sponsored
Products can visit us for more details at
http://services.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about.
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