Joint Statement From White Ops CEO and Rubicon Project President on Successful Efforts Countering Russian Ad Fraud
December 20 2016 - 11:28AM
Business Wire
Rubicon Project (NYSE: RUBI), which operates one of the largest
advertising marketplaces in the world, and White Ops, the leading
provider of human verification services for the digital advertising
market, confirmed today that Rubicon Project’s industry leading
anti-fraud measures protected its buyers and sellers from the
‘Methbot’ fraud operation - one of the largest and most profitable
ad fraud bot operations uncovered earlier today by White Ops.
Rubicon Project's significant investments in inventory quality
protections and technology successfully kept its marketplace
insulated from this serious threat, which according to White Ops,
has been targeting premium programmatic video inventory, generating
as much as 200-300 million non-human impressions per day.
Michael Tiffany, CEO of White Ops, commented, "We can confirm
that Rubicon Project's quality and anti-fraud measures sufficiently
countered this wide-ranging scheme. Rubicon Project has long been a
leader in the ongoing battle against ad fraud and their commitment
to this sustained fight against bad actors clearly sets them apart
in the industry today.”
Gregory R. Raifman, President of Rubicon Project, commented,
"Quality matters more than ever in today’s digital advertising
ecosystem. Our longstanding commitment to fighting ad fraud in
every form protected our customers from the Methbot fraudulent
activities detected today. Our industry is better for the work of
the White Ops team to fight ad fraud and to call on every ad tech
company to commit themselves to not just talking about fraud but to
taking decisive actions to counter it. This is an effort we must
all tackle together and we are proud of our partnership with White
Ops and our shared commitment to fighting fraud in every form to
ensure the continued growth of the highest quality advertising
marketplace for buyers, sellers and consumers globally.”
About White Ops
White Ops is a global leader in advertising fraud protection and
human verification. Combining data science with advanced security
solutions designed to detect and prevent fraudulent advertising
activity, our company's mission is to stop the spread of
advertising fraud through our human verification techniques. White
Ops works collaboratively with industry groups globally who are
dedicated to preventing malicious activity in the advertising space
and promoting transparency for the industry as a whole. White Ops
is headquartered in New York City with satellite nodes operating in
countries around the world. To learn more please visit
www.whiteops.com
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the
Internet free and open and fuel its growth by making it easy and
safe to buy and sell advertising. Rubicon Project pioneered
advertising automation technology to enable the world’s leading
brands, content creators and application developers to trade and
protect trillions of advertising requests each month and to improve
the advertising experiences of consumers. Rubicon Project is a
publicly traded company (NYSE: RUBI) headquartered in Los Angeles,
California.
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For Rubicon ProjectEric
Bonach310-207-0272press@rubiconproject.com
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