BRADENTON, Fla., Dec. 16, 2016 /PRNewswire/ -- Champs Sports
today launches the latest installment of its "The Moment"
franchise, with Episode Two highlighting star Dallas Cowboys
quarterback Dak Prescott and Grammy-nominated
artist, Desiigner.
"The Moment" is a Champs Sports franchise that encompasses
athletes and musicians and which provides a platform to athletes to
share inspirational elements of their personal journey to
success.
Following the story thread of "The Moment" Episode One, which
featured Brandon Marshall, T.I., and
Quavo in August, the second episode spotlights Dak Prescott as he
lives in his "moment." Through preparation, attitude, and
resolution, Dak has become the starting quarterback of America's
Team, the Dallas Cowboys. Within "The Moment" Episode Two,
Dak leads the Champs Sports audience through his daily routines and
candidly expresses his mindset, the important things that impact
his life, and how he deals with the pressure of his newly-minted
status as the leader of a top Super Bowl contender. Within
this campaign, Dak shares his personal story about the importance
of hard work, dedication, and preparation, and how those led to the
tremendous momentum at the start of his career.
The campaign spot includes a new unreleased track titled
"Outlet" by Grammy-nominated artist Desiigner. The campaign
features a behind–the–scenes video starring Desiigner and Dak as
they prep for the shoot, drive around Dallas, and relax and have fun on set.
The campaign features the following adidas collections: adidas
Alpha BOUNCE; adidas ZNE Travel Hoodie; adidas triple-white
UltraBOOST Uncaged; and the adidas Nylon BOS jacket and Tiro pants,
all of which are available for purchase at Champs Sports locations
nationwide.
"We Know Game" is a declaration of the values Champs Sports
shares with its consumers: Perseverance, Achievement, Growth,
Community, and Optimism. Champs Sports is committed to equipping
its consumers for the win, no matter the landscape they face in
life. In the process, Champs Sports will provide platforms
for athletes and other celebrities to share their personal stories
of perseverance, achievement, growth, community, and
optimism.
Champs Sports will look to inspire its consumers by bringing to
life other athletes' storytelling moments in future releases of
this series.
Campaign imagery:
https://links.kampgrizzly.com/_7TvMY4qr8_xnbR
:15 Dak "The Moment"
https://youtu.be/FjVQfQnMTnI
:30 Dak "The Moment"
https://youtu.be/SIjNyD3-ays
For more information on the "The Moment" Episode 2 campaign,
visit www.champssports.com.
About Champs Sports:
Champs Sports, a member of the Foot Locker, Inc. (NYSE: FL) family,
is one of the largest mall-based specialty athletic footwear and
apparel retailers in North
America. Its product categories include athletic footwear,
apparel and accessories. This combination allows Champs Sports to
differentiate itself from other mall-based stores by presenting
complete product assortments for the sports lifestyle
enthusiast. There are more than 550 Champs Sports stores
located throughout the United
States, Puerto Rico, and Canada.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/champs-sports-launches-we-know-game---the-moment-episode-2-featuring-dak-prescott-and-desiigner-300379752.html
SOURCE Champs Sports