SHANGHAI, Dec. 13, 2016 /PRNewswire/ -- NBA China and
eHi Car Services Limited ("eHi") (NYSE:EHIC), today announced a
multiyear marketing partnership that will make eHi the Official
Marketing Partner and Car Rental Services Partner of the NBA in
China.
The new partnership marks NBA China's first relationship in the
car rental and chauffeured car services category and eHi's first
association with a professional sports league.
Throughout the years, eHi will have the opportunity to promote
its car rental services to NBA fans across the country along with
being integrated into NBA China's marquee events.
"The NBA is a global and forward-thinking brand, and many of our
valued customers are enthusiastic fans of the NBA," said eHi's
Chairman and CEO Ray
Zhang. "This partnership will help spread passion for
basketball and enhance customers' interests and confidence in
eHi. Reaching out to sports fans is a significant formula to
introduce our brand and to connect with more automotive users
through our online and offline channels."
"We are pleased to welcome eHi to the NBA family, as this
partnership will help the NBA reach more fans in China through eHi's broad geographic reach,"
said NBA China CEO David Shoemaker.
"We look forward to working with such a dynamic young company that
will help us continue to grow the game of basketball in
China."
Today's announcement builds on eHi's existing endorsement deal
with Golden State Warriors point guard and reigning back-to-back
NBA Most Valuable Player Stephen Curry to showcase eHi's products
and services to fans across China.
About eHi Car Services Limited
eHi Car Services Limited (NYSE: EHIC) is one of the leading car
rental and car services providers in China. eHi's mission is to provide
comprehensive mobility solutions as an alternative to car ownership
by best utilizing existing resources and sharing economy to create
optimal value. eHi distinguishes itself in China's fast-growing car rental and car
services market through its complementary business model,
customer-centric corporate culture, broad geographic coverage,
efficient fleet management, leading brand name, and commitment to
technological innovation. eHi is the exclusive strategic partner in
China of Enterprise, the largest
car rental company in the world, and is the designated and
preferred business partner of Ctrip, a leader in the online travel
agency industry in China.
About NBA China
The NBA's entity that conducts all of the league's businesses in
Greater China was formed in
January 2008 after its first office
opened in Hong Kong in
1992. The NBA has interacted with Chinese basketball for
decades, including first hosting the Chinese National team in
1985. The NBA currently has relationships with a strong
network of television and digital media outlets in China, including a partnership of 30 years
with national broadcaster CCTV. The league hosts hundreds of
touring basketball events for fans, conducts community enrichment
programs, and maintains marketing partnerships with a combination
of world-class China-based
corporations and U.S.-based multinationals.
NBA China is headquartered in Beijing and also has offices in Shanghai, Hong
Kong and Taipei. NBA licensed products such as apparel
and footwear are available through various retail networks and
authorized online stores on e-commerce and social media platforms,
including Tmall.com, JD.com and WeChat. In 2004, the NBA
became the first American professional sports league to play games
in China, with two games between
the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. Following NBA
Global Games China 2016, 13 NBA teams have played 22 games in
Greater China.
Safe Harbor Statement
This press release contains forward-looking statements made
under the "safe harbor" provisions of Section 21E of the Securities
Exchange Act of 1934, as amended, and the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can
be identified by terminology such as "will," "expects,"
"anticipates," "future," "intends," "plans," "believes,"
"estimates," "confident" and similar statements. eHi may also make
written or oral forward-looking statements in its reports filed
with or furnished to the SEC, in its annual report to shareholders,
in press releases and other written materials and in oral
statements made by its officers, directors or employees to third
parties. Any statements that are not historical facts, including
statements about eHi's beliefs and expectations, are
forward-looking statements that involve factors, risks and
uncertainties that could cause actual results to differ materially
from those in the forward-looking statements. Further information
regarding the risks, uncertainties or factors is included in the
Company's filings with the SEC. All information provided in this
press release is current as of the date of the press release, and
eHi does not undertake any obligation to update such information,
except as required under applicable law.
For media inquiries for NBA China, please contact:
Amanda Liu
Tel: +86 (10) 5200-8323
E-mail: aliu@nba.com
For investor and media inquiries for eHi, please
contact:
eHi Car Services Limited
Tel: +86 (21) 6468-7000 ext. 8742
E-mail: ir@ehic.com.cn
The Piacente Group, Inc.
Ms. Brandi Piacente
Tel: +1-212-481-2050
E-mail: ehi@tpg-ir.com
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SOURCE eHi Car Services Limited