Sprint Appoints Rob Roy Chief Digital Officer to Drive Digital Sales for the Always Connected Customer
December 05 2016 - 10:00AM
Business Wire
Rob Roy joins Sprint (NYSE: S) today as Chief Digital Officer to
advance the company’s use of online and mobile technology to
improve the customer experience. Roy will focus on leveraging
multi-touch personalization and marketing automation to build an
end-to-end digital customer journey across all device types to
deliver a seamless, omnichannel approach for acquiring the always
connected customer, driving sales and providing support.
Sprint is committed to delivering simple, fast and convenient
service via its retail stores, online, mobile devices and telesales
teams. Customers today research online, then stop by a store to
check out a phone, buy it later via mobile or place a telesales
order to have a new phone sent to their house or delivered to a
Sprint store where they can pick it up.
Sprint is simplifying, streamlining and optimizing access to
information that is most important to customers with improvements
to its online site, mobile app and information technology
systems.
“Delivering speed, convenience and world-class service across
platforms requires constant innovation,” said Sprint President of
Omnichannel Sales Kevin Crull. “Rob’s skill, knowledge and
experience will enable us to continue breaking new ground in
improving the wireless customer experience.”
Roy will drive Sprint’s digital efforts across multiple
functions, with an emphasis on sales, marketing and technology. His
work will enable Sprint to build one-to-one relationships with
customers via its customer acquisition, care and retention efforts,
and he will develop and execute strategies that fuel growth,
achieve strategic and operational goals and create cost savings.
Roy will report to Crull.
“I’m excited to help drive Sprint’s transformation,” Roy said.
“Today’s consumer demands a seamless experience across retail,
web-based and mobile platforms, and Sprint has the resources and
commitment to deliver a world-class customer experience.”
Roy has run the e-commerce and digital businesses of the
nation’s top cable companies, most recently serving as Senior Vice
President-Digital Revenue for Comcast, the No. 1 cable company in
the U.S.
His responsibilities there included digital strategy, product
development and sales across all digital channels for more than 22
million residential and business customers and accounts. Prior to
joining Comcast, Roy led e-commerce, self-service and digital
marketing for the second largest cable company in the United
States, Time Warner Cable.
Roy has a bachelor’s degree from James Madison University.
About Sprint:
Sprint (NYSE: S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served 60.2 million
connections as of Sept. 30, 2016 and is widely recognized for
developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years.
You can learn more and visit Sprint
at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161205005754/en/
SprintDave Tovar, 913-315-1451David.Tovar@sprint.com
SentinelOne (NYSE:S)
Historical Stock Chart
From Aug 2024 to Sep 2024
SentinelOne (NYSE:S)
Historical Stock Chart
From Sep 2023 to Sep 2024