Yume Releases New 360 Degree Video Ad Format to Empower Immersive Ad Experiences
December 05 2016 - 5:00AM
Business Wire
New Mobile 360 Degree Video Ad Unit Offers a
Fully Branded Experience with Immersive Product Interaction
YuMe, Inc. (NYSE:YUME), the global audience technology company
powered by data-driven insights and multi-screen expertise, today
announced the availability of an immersive 360 degree video ad
format for brands and advertisers.
Consumers can connect with brands on their own terms by
controlling the ad experience through swiping or moving their
mobile device for realistic and immersive product interaction. The
mobile experience powered by Celtra’s 360° Video ad format is one
of the first in the industry, bringing immersive, interactive ad
experiences previously not available with traditional
two-dimensional video.
“With mobile virtual reality (“VR”) set to eclipse desktop,
we’re excited to be one of the first in the industry to offer our
clients the ability to immerse their customers in a highly
interactive and engaging branded video experience – available
through the power and ease of our SDK,” said Mike O’Donnell, Senior
Vice President North American Sales, YuMe. “Clients are able to
gain insights into how their customers engage through metrics
unique to 360 degree video, which is important for managing
campaign objectives and KPIs. This includes tracking engagement
based on where the user is looking in the panoramic field of
view.”
According to Deloitte Global, VR will have its first billion
dollar year in 2016, with about $700 million in hardware sales, and
the remainder from content, while Digi-Capital forecasts that
augmented reality (AR) combined with VR could hit $150 billion in
revenue by 2020, with AR taking the lion’s share around $120
billion and VR at $30 billion.
The key benefits of YuMe’s 360 degree video ad unit
include:
- Delivers immersive ad experience at
scale without the need for a dedicated app to view the ad
- Customizable format, allowing
advertisers to add their own animated introduction, branded
overlays, click to action, and image galleries
- IAB-compliant standard ad format can be
viewed on mobile apps via YuMe’s SDK and Celtra’s 360° Video
technology to enhance scale
- New reporting metrics on how customers
interact with brand creative to attain key learnings and drive
campaign objectives
- For example, tracking what area of the
video a user viewed throughout the duration of an ad experience
(i.e., tracks the ‘quadrant’ of the panoramic field of view –
90º/180º/270º/360º)
About YuMe
YuMe, Inc. (NYSE: YUME) is a leading provider of global audience
technologies, curating relationships between brand advertisers and
consumers of premium video content across a growing range of
connected devices. Combining data-driven technologies with deep
insight into audience behavior, YuMe offers brand advertisers
end-to-end marketing software that establishes greater brand
resonance with engaged consumers. It is the evolution of brand
advertising for an ever-expanding video ecosystem. YuMe is
headquartered in Redwood City, California, with worldwide offices.
For more information, visit YuMe.com/pr, follow @YuMeVideo and like
YuMe on Facebook.
Forward-Looking Statement
This press release contains forward-looking statements,
including those in management quotations. In some cases, you can
identify forward-looking statements by the words "may," "will,"
"expect," "intend," "plan," "objective," "anticipate," "believe,"
"estimate," "predict," "project," "potential," "continue" and
"ongoing," or the negative of these terms, or other comparable
terminology intended to identify statements about the future. All
statements other than statements of historical fact are statements
that could be forward-looking statements, including, but not
limited to, statements about the future of virtual reality, the
impact and value of 360 degree video ad format, product offerings,
strategic partnerships, and the benefits derived therefrom, growth
strategies; operating results; market trends; and quotations from
management. These forward-looking statements are subject to risks
and uncertainties, assumptions and other factors that could cause
actual results and the timing of events to differ materially from
future results that are expressed or implied in the forward-looking
statements. Factors that could cause or contribute to such
differences include YuMe's history of net losses and limited
operating history, which make it difficult to evaluate prospects,
YuMe's fluctuating quarterly results of operations, and dependence
on a limited number of customers in a highly competitive industry.
These and other risk factors are discussed under "Risk Factors" in
YuMe's Quarterly Report on Form 10-Q for the quarter ended
September 30, 2016 that has been filed with the U.S. Securities and
Exchange Commission (the "SEC"), and in our future filings and
reports with the SEC. The forward-looking statements in this press
release are based on information available to YuMe as of the date
hereof, and we assume no obligation to update any forward-looking
statements.
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version on businesswire.com: http://www.businesswire.com/news/home/20161205005331/en/
Seismic Marketing for YuMe, Inc.Melissa Laverty,
540-272-6465mlaverty@seismic-marketing.com
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