LOS ANGELES, Nov. 30, 2016 /PRNewswire/ -- FRUKT, the
global marketing agency that connects brands to entertainment and
pop culture, announces a new U.S. senior leadership team.
Entertainment industry veteran Shirley
Richter Hughes joins the agency as Managing Director,
FRUKT US, Hap Deneen is promoted to Senior Vice President,
FRUKT US and music industry veteran Jesus Gonzalez joins as Vice President,
Music Partnerships.
"We are thrilled to have our U.S. leadership team in place.
Their collective experience, coupled with the brilliant creative
and consumer experiences generated by our team, will be the
standard for how brands approach entertainment partnerships," said
Managing Director, FRUKT Global, Dom Hodge. "Our ability to attract
and retain respected, experienced talent like Shirley, Hap and
Jesus speaks volumes to the quality of FRUKT's work and the
opportunities in the space."
Hughes joins FRUKT to lead all U.S. partnership and marketing
operations and to continue the growth of the agency's award-winning
entertainment strategy and activation services for brands including
Mastercard, Cisco and Sprint. Hughes' experience includes a career
spent developing and executing global entertainment marketing
strategies and initiatives for numerous Fortune 100 brands
including GM, Heineken and Microsoft, along with a track record of
stewarding creative development and innovative partnership models.
Most recently, Hughes led global client engagement efforts at
Branded Entertainment Network (Corbis). Previously, she has worked
at Wasserman Media Group, EastWest Creative and Paramount
Pictures.
"I'm very proud to join FRUKT and to help lead the U.S. team.
Their work, client roster and proven ability to connect brands and
consumers through entertainment and pop culture puts FRUKT in its
own category," said Hughes. "As the consumer landscape continues to
shift, it's so important to offer our brand clients unique and
positive ways to connect with consumers."
Hap Deneen, who has been with FRUKT for the past five
years, will lead the NY office and client teams. Deneen is an
experienced marketer with an expertise across the entertainment
landscape and has worked closely with FRUKT's current client roster
of brand clients including AB InBev, Marriott, Bank of America,
Mastercard, Royal Caribbean and Sprint.
Jesus "Malverde" Gonzalez is a former artist turned label
executive with more than 10 years of business development,
marketing and strategy experience. His artistic background gives
him keen insights on how to connect the talent and creative
elements with the business side in order to create successful brand
partnerships. Gonzalez was most recently the Director of Brand
Partnerships for Universal Music Latin Entertainment where he
cultivated strategic partnerships for the company as a whole and
UMLE's diverse roster of global superstars and emerging new
talent.
About FRUKT
FRUKT help brands entertain consumers and
become part of a dialogue in popular culture. It takes people's
passion for music and entertainment to create, develop and deliver
smart, strategic campaigns and partnerships that make a genuine,
measurable difference to brands. FRUKT live and breathe music,
entertainment and culture. This passion inspires award-winning work
for brands who believe that music and entertainment provides
unrivalled potential to cut through to the heart of their
audience's lives. FRUKT have offices in New York and Los
Angeles, as well as the head office in London. They are part of the Octagon Sports
and Entertainment Network, in the Interpublic Group.
[NYSE:IPG]. www.wearefrukt.com, @FRUKT
Media contact
E: lauren@wearefrukt.com
P: +1 203 354 7453
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