Best-Ever Holiday Shopping Weekend for Amazon Devices—Top-Selling Products Across all Categories on Amazon were Echo Dot, F...
November 29 2016 - 4:05PM
Business Wire
Millions of Echo Dot devices sold since
launch—sales of Amazon Echo family of devices up more than 7x over
last year’s Cyber Monday
Sales of Amazon Fire TV devices up over 2.5x
this Cyber Monday—continues to be the #1 streaming media player
family in the U.S. across all retailers
Fire Tablets sales up 2x this Cyber Monday—best
holiday shopping weekend ever for Fire Kids Edition
(NASDAQ: AMZN)—Amazon today announced its best-ever holiday
shopping weekend for devices—including a record-breaking Cyber
Monday with Amazon device sales up more than 2x over last year and
millions of devices sold.
Echo Dot, Amazon Fire TV Stick with Alexa Voice Remote, Fire
tablet, and Amazon Echo were not only the best-selling Amazon
devices, but they were the best-selling products from any
manufacturer in any category across all of Amazon.
- Millions of the all-new Echo Dot sold
since launch—sales of Amazon Echo family of devices up over 7x over
last year’s Cyber Monday.
- Millions of Alexa devices were
purchased this holiday shopping weekend.
- Fire Tablets sales were up 2x compared
to last Cyber Monday.
- Fire Kids Edition has its best holiday
shopping weekend ever—continues to be the #1 kids tablet in the
U.S., across all retailers.
- Amazon Fire TV sales were up more than
2.5x year-over-year on Cyber Monday. Fire TV continues to be the #1
streaming media player in the U.S., across all retailers.
- The Kindle e-reader business continues
to grow—customers bought hundreds of thousands of Kindle e-readers
this holiday weekend.
“Customers purchased millions of Amazon’s Alexa-enabled devices
this holiday weekend—the all-new Echo Dot, the best-selling 7” Fire
tablet, and the new Fire TV Stick with Alexa Voice Remote are all
available for under $50 and all powered by Alexa,” said Dave Limp,
Senior Vice President, Amazon Devices & Services. “It’s never
been easier to have Alexa in any or every room, and we’re excited
for millions of new customers to discover Alexa this holiday
season.”
Many Amazon device customers already enjoyed using Alexa this
holiday weekend, as well as other festive Amazon content on their
devices:
- Alexa helped customers prep and cook
for their Thanksgiving gatherings. Customers asked Alexa to set
nearly 2x as many timers on Thanksgiving Day as the day before, and
customers asked Alexa nearly 3x as many questions about cooking
during Thanksgiving week compared to the week prior.
- The top 3 most popular Kindle cookbooks
downloaded during Thanksgiving week include: “Essential Spices and
Herbs,” “The Healthy Pressure Cooker Cookbook,” and “Me, Myself and
Pie.”
- Customers listened to 40% more Amazon
Music on Alexa devices than any other device on Thanksgiving.
- The top playlist on Alexa devices for
Thanksgiving was “Thanksgiving with the Family;” the following day,
“Christmas Classics” became the #1 playlist.
- Prime Video’s hit new show “The Grand
Tour” was the most streamed title on Thanksgiving Day, followed by
“Goliath.”
- The most popular holiday titles viewed
on Amazon Video on Thanksgiving Day include “Christmas Vacation”
and “Charlie Brown Christmas.”
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about.
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