SALT LAKE CITY and LOS ANGELES, Nov. 17,
2016 /PRNewswire/ -- Placemedia, the fully automated
supply-side platform for television, and Rubicon Project (NYSE:
RUBI), which operates one of the largest advertising marketplaces
in the world, today announced a new strategic partnership
broadening access to programmatic television advertising
demand.
Under the agreement, hundreds of thousands of advertiser brands
on Rubicon Project's platform will be given direct, efficient
access to Placemedia's premium supply of impressions from national
cable networks, local MVPDs and other partners, representing more
than 100 million US households in 210 Designated Market Areas. This
enhanced access to premium inventory will help accelerate growth in
an industry many experts believe is poised to boom. This year, the
programmatic TV market is expected to climb 127.8% to $710 million, according to eMarketer, and will
continue to climb to 6.0% of all TV ad spend – or $4.43 billion – by 2018.
Rubicon Project's Guaranteed Orders platform is a leading
end-to-end automated solution with direct order automation,
effectively streamlining the process of direct deals from a matter
of days or weeks down to hours. The Guaranteed Orders
platform offers a robust, automated transactional marketplace
designed to bring buyers and sellers closer together to effectively
and efficiently execute their advertising strategies.
"The value of our integration with Rubicon Project is
tremendous," said Derek Mattsson,
President of Placemedia. "Rubicon Project has proven its ability to
help advertisers reach their desired audiences on any screen with
transparency and control. The addition of billions of monthly
television ad impressions -- aggregated by Placemedia
--complements their current offerings by adding significant
national scale. Rubicon Project buyers now have greatly enhanced
and efficient access to audiences across the broad landscape of
linear television."
"Placemedia is a clear leader in national linear television,
offering one of the most advanced supply-side programmatic ad
solutions for national linear television today," said Jay Sampson, Head of Strategic Partnerships,
Rubicon Project. "As part of our mission to bring the power of
automation to all forms of advertising across all screens, we are
extremely pleased to be partnering with Placemedia and expanding
our premium buyers' opportunities to target and reach consumers on
a national scale."
About Placemedia
For more information, please visit
http://www.placemedia.com/
About Rubicon Project
For more information, please
visit http://rubiconproject.com/
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SOURCE Placemedia