DES MOINES, Iowa, Nov. 15, 2016 /PRNewswire/ -- Meredith
Corporation (NYSE: MDP; www.meredith.com), the nation's leading
media and marketing company serving 102 million unduplicated U.S.
women and 75 percent of American Millennial women, today announced
that Allrecipes magazine's December/January 2017 edition is the largest one to date.
The latest issue hits newsstands nationwide on November 29.
In comparison to the December/January
2016 edition, total advertising increased by 22 percent.
Overall, total advertising pages are up 13 percent versus 2015.
"With a strong consumer rate base growth and a highly engaged
audience, Allrecipes magazine continues to gain tremendous
support from advertisers and their top brands in key markets across
the country," says Jeff Wellington,
Vice President and Publisher of Allrecipes magazine. "The
brand has become a trusted resource for home cooks nationwide, and
it continues to attract major advertisers in the competitive
marketplace."
The issue includes 13 cross-category advertisers, such as ACH
Foods, Alexia, American Sugar, Barilla, Eli Lilly, Johnsonville,
Kraft, Panasonic, Reynolds, Synder's-Lance and Tyson. It also
features two custom high-impact units for Campbell's Swanson brand
and Walmart.
"The Allrecipes brand success story continues to prove
the vitality of Meredith's Food Group brands across our portfolio
of magazines including Rachael Ray Every
Day and EatingWell," says Carey Witmer, Executive Vice President and Group
Publisher of the Meredith Food Group.
Launched in
2013, Allrecipes magazine is
the magazine industry's first large scale digital-to-print brand
extension. Published six times per year, the magazine has grown
rapidly from a 500,000 rate base at its 2013 launch to 1.3 million
today, and now reaches an audience of 7.6 million.
Allrecipes magazine combines the brand's digital insights
with editorial expertise to inspire readers with the best of
Allrecipes.com.
The Allrecipes brand has seen tremendous growth across multiple
channels in 2016, including the launch in October of the Allrecipes
Dinner Spinner television show which airs on The CW
Network's popular "One Magnificent Morning" programming block
specifically targeting teens and families. The half-hour
competitive cooking series helps millions of home cooks reinvent
their daily menus through a weekly competition where two home cooks
compete to show off their creativity in a race for the best plate.
A panel of Allrecipes experts judge the final dishes to determine
the winner. In addition, each episode teaches audiences the value
of using fresh flavors and ingredients to create easy,
family-friendly meals.
The series is hosted by noted chef and television personality
Gabe Kennedy. Three judges—Broadway
performer, actress and mom-of-two Courtney
Lopez, Allrecipes All-star Angela
Sackett, and Allrecipes' Nutritionist Alli Shircliff—taste
the dishes to determine the winner in each episode. To promote the
first episode, Dinner Spinner took over the Nasdaq and
Thomson Reuters billboards in New
York's Times Square to coincide with the series premiere
date.
In addition, Allrecipes Dinner Spinner app downloads surged 64
percent in the first two weeks the show aired. This latest growth
has propelled the app in the iTunes store to a top 10
ranking.i Allrecipes.com has also experienced five times
usual traffic levels during the peak show broadcast
window.ii
Allrecipes is the world's largest digital food brand with more
than 1.3 billion annual visits from home cooks who connect and
inspire one another through recipes, photos, reviews, personal
collections, videos, and profiles. The Allrecipes.com U.S. audience
is 70 percent female with a mean household income of $70,000, and it reaches nine out of 10 primary
grocery decision makers. Allrecipes.com is the how-to food digital
video leader with more than 1.4 million subscribers on YouTube.
Since its 1997 launch, the Seattle-based social site has served as a
dynamic, indispensable resource for cooks of all skill levels
seeking trusted recipes, entertaining ideas, every day and holiday
meal solutions, and practical cooking tips. Allrecipes is a global,
multi-platform brand with 19 websites and three mobile apps serving
24 countries in 13 languages.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) has
been committed to service journalism for more than 110 years.
Today, Meredith uses multiple distribution platforms – including
broadcast television, print, digital, mobile and video – to provide
consumers with content they desire and to deliver the messages of
its advertising and marketing partners.
Meredith's National Media Group reaches more than 100 million
unduplicated women every month, including nearly 75 percent of U.S.
Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes and Gardens, Allrecipes, Parents and
SHAPE. Meredith also features robust brand licensing
activities, including more than 3,000 SKUs of branded products at
4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing
is an award-winning, strategic and creative agency that provides
fully integrated marketing solutions for many of the world's top
brands, including Kraft, Lowe's, TGI Friday's and NBC
Universal.
Meredith's Local Media Group includes 17 owned or operated
television stations reaching 11 percent of U.S. households.
Meredith's portfolio is concentrated in large, fast-growing
markets, with seven stations in the nation's Top 25 – including
Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce nearly 700 hours of
local news and entertainment content each week, and operate leading
local digital destinations.
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i Source:
App Annie
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ii Source:
John Keane/Data Dog
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SOURCE Meredith Corporation