OAKLAND, Calif., Nov. 14, 2016 /PRNewswire/ -- e.l.f. Beauty,
Inc. (NYSE: ELF), announced today that it will be expanding its
presence in New York City with its
first store north of Union Square, on Friday, November 18. The 520-square-foot store is
located at TurnStyle, the underground marketplace located below
Columbus Circle at Eighth Avenue,
between 57th and 58th Streets.
The new store is designed to bring the beauty brand to life and
connect its large network of makeup enthusiasts with a unique
experience focused on the ability to play, experiment and
engage with e.l.f.'s high-quality, innovative
products.
e.l.f. Beauty, known for its extensive range of
prestige-inspired cosmetics and passionate community of nearly 30
million fans, officially opens doors at its TurnStyle location on
Friday, November 18 with consumer
festivities through Sunday, November 20. The opening weekend
will feature a complimentary lash bar, product with purchase, and
gift cards for the first 50 people to arrive at the store each
day. Whether you are a consumer on-the-go or a beauty
aficionado, e.l.f. invites you to play beautifully®
and discover the latest cosmetic and skin care essentials, like
e.l.f.'s Allure Best of Beauty Cream Contour Palette and Daily
Hydration Moisturizer, coveted holiday kits, and new innovations
like e.l.f.'s Beautifully Bare and Aqua Beauty line.
"We are thrilled to continue our expansion of e.l.f. stores,
which allow us to drive engagement with our consumers, and help
them connect with one another and celebrate their love of
makeup. Each new opening helps us fulfill our mission to make
luxurious beauty accessible for all women to play
beautifully®," said John Bailey,
President and Chief Financial Officer. "We look forward to
providing our makeup enthusiasts with another store environment
where they can explore a broad assortment of e.l.f. products and
experiences."
e.l.f. Beauty will be joining other fashionable retailers at
TurnStyle, including Marc Tetro,
Posies Bouquet Bar, Mulberry & Grand, Specs New York, Spectre
& Co., Arth, Vu Frameworks, Lush, Papyrus, Cellairis, The New
Stand, Project Kit's Underground Wines & Spirits and Dog &
Co.
About e.l.f. Beauty, Inc.
e.l.f. makes luxurious
beauty accessible for all women to play beautifully®.
Established in 2004 as an e-commerce business
(www.elfcosmetics.com), e.l.f. has become a true multi-channel
brand through its own stores and national distribution at Target,
Walmart, CVS, Old Navy and other leading retailers. By
engaging young, diverse makeup enthusiasts with
innovative, high-quality cosmetics at an extraordinary
value, e.l.f. has become one of the fastest growing cosmetics
companies in the U.S.
For more information about e.l.f., visit the Company's website
at http://www.elfcosmetics.com.
About TurnStyle
TurnStyle is New York City's newest underground
marketplace. Opened in April 2016, it
is a 325-foot-long passageway of fashion and food excitement
situated below Columbus Circle at
Eighth Avenue, between 57th to 58th
Streets, and leads directly to the subway hub. Featuring 39 small
businesses, nationally recognized brands, rotating pop-ups
presented by designers, artisans and artists, free live
entertainment and seasonal events, TurnStyle offers variety, fun
and style in a vibrant setting with high-top tables, selfie kiosks
and a wide array of amenities for the 90,000+ daily commuters who
frequent this Midtown Manhattan destination. From hats to flowers,
dumplings to doughnuts, cell phone cases to sunglasses, wines,
spirits, canine fashions and much more, TurnStyle brings a unique
and appealing selection that elevates the commuting and neighboring
experiences.
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SOURCE e.l.f. Beauty, Inc.