Rubicon Project Reports Record Breaking Days for Video Advertising Following U.S. Presidential Election
November 10 2016 - 5:30PM
Business Wire
Rubicon Project (NYSE: RUBI), which operates one of the largest
advertising marketplaces in the world, today announced record
breaking video advertising spend in the days surrounding the 2016
U.S. Presidential election.
The most watched and followed news event of the year saw a
massive spike of advertising spend transacted across Rubicon
Project’s global mobile and desktop advertising exchange, with
video being the clear format of choice as people turned to their
mobile devices and laptops for real-time updates.
Election Day represented the single biggest day in terms of
video spend in company history, with momentum continuing to the
following day which marked the second largest day on record. The
surge in video consumption impacted both desktop and mobile.
Highlighting the increasing trend of people moving away from
traditional mobile web usage to mobile in-app content consumption,
mobile in-app video accounted for 85% of all mobile video spend on
Rubicon Project’s exchange for those days. Rubicon Project operates
one of the three largest mobile advertising exchanges globally.
“During important moments in history - be they related to
sports, politics, weather or other must watch moments - people are
increasingly turning to digital video to stay connected and
informed,” said Harry Patz, Chief Revenue Officer, Rubicon Project.
“On November 8, the world turned its attention online and in many
cases to mobile to watch the election results unfold, and tens of
thousands advertisers leveraged the power and reach of automated
advertising to engage via video this highly sought after
audience.”
Rubicon Project enjoys a unique position in the video
marketplace, powering the industry’s most comprehensive mobile
video solution, offering buyers and sellers access to every
advertising format within the mobile video ecosystem. Ad formats
available on Rubicon Project’s video offering include highly
engaging formats like user-opt-in / rewarded, native, expandable,
interstitial, pre/mid/post-roll, outstream and vertical.
Rubicon Project announced during its Q3 2016 conference call on
November 2, 2016 that the company is well on pace to accelerate to
over $100 million of video advertising spend in 2017. In Q3, more
than half of Rubicon Project’s top customers used Rubicon Project
to execute their video advertising business.
Tom Kershaw, Chief Product and Engineering Officer for Rubicon
Project, commented, “Rubicon Project has built a premium video
offering providing both buyers and sellers access to every video
format available. We expect to see more record moments like these
in the future as people embrace video - and especially in-app video
- to stay connected to the news and information that matters most
to them.”
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the
Internet free and open and fuel its growth by making it easy and
safe to buy and sell advertising. Rubicon Project pioneered
advertising automation technology to enable the world’s leading
brands, content creators and application developers to trade and
protect trillions of advertising requests each month and to improve
the advertising experiences of people. Rubicon Project is a
publicly traded company (NYSE: RUBI) headquartered in Los Angeles,
California.
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For Rubicon ProjectEric
Bonach310-207-0272press@rubiconproject.com
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