eBay survey finds shoppers between the ages
of 19 and 35 are the biggest vehicle gifters; Ford Mustang tops
wish lists
eBay Motors (www.eBay.com/Motors), one of the world’s largest
online marketplaces, today announced the results of its Holiday
Automotive Gifting Survey.1 The findings show that nearly one-third
of Americans have either gifted a vehicle to themselves or to
someone else in celebration, or in recognition of, a major life
milestone, including the holidays. Additionally, the survey
revealed different vehicle gifting preferences and behaviors across
three generations: Millennials, Gen-xers, and Baby Boomers.2
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eBay Motors: Holiday Automotive Gifting
Survey - A research study that examines the trend of vehicle
gifting and the tendency for people to gift themselves.
eBay.com/Motors (Graphic: Business Wire)
Exploring consumer intent, the survey further illustrates what
motivations drive shopping behavior when it comes to gifting
vehicles. Whether consumers are buying that special someone a new
ride, or self-gifting a dream car that Santa never managed to cross
off the list, eBay Motors is the destination for great value and
unmatched selection. eBay Motors has new, used, rare, luxury, and
even celebrity-owned inventory of vehicles and parts and
accessories.
“At eBay, consumer choice and selection are among our top
priorities,” said Jay Hanson, eBay’s Vice President of North
America, Merchandising of Hard Goods. “Having insight into
consumers’ preferences and shopping behaviors, including what type
of vehicle they’d like to gift themselves or someone else during
the holidays, is important for us to leverage as we continue to
evolve the online automotive retail experience.”
No Scrooges, here! Millennials are the most generous when it
comes to vehicle gifting…
According to the study from eBay Motors, Millennials have a
higher than average percentage of respondents who have purchased a
vehicle as a gift in celebration, or in recognition, of a major
life milestone or for the holidays. Among the Millennial
respondents who have gifted a vehicle, more than two-thirds (75
percent) are in their late twenties to early thirties3.
Additionally, Millennials have the highest percentage of people
who are considering buying someone a vehicle as a holiday gift this
year. In terms of recipients, more Millennial wives, one-in-four,
have gifted vehicles to their husbands for the holidays or to
celebrate a major life milestone.
The biggest motivators for Millennials who purchased a vehicle
as a gift was to either “treat themselves” or someone else because
it was a “dream car” that person always wanted.
We made a list. We checked it twice. We found Ford, Nissan
and Toyota are nice…
Across the three generations the favorite brands include:
- Ford is the most considered brand among
Millennials
- Nissan is the most considered brand
among Gen-Xers
- Toyota is the most considered brand
among Baby Boomers
By vehicle models, the Toyota Camry received the highest
popularity among all three generations, followed by the Ford Focus,
Honda Civic, and Nissan Rogue.
As it relates to vehicles consumers want to receive as a holiday
gift, the Ford Mustang is the most wanted dream car across all
three generations.
All I want for Christmas is… an Aston Martin Vanquish? Or
Batmobile?
Finally, eBay Motors profiled consumers’ pop culture
preferences.
The most popular holiday song consumers prefer to listen to in
their vehicles:
- Mariah Carey’s “All I Want for
Christmas is You”
- Have Yourself a Merry Little
Christmas
- White Christmas
- Jingle Bells and Santa Baby (tied)
The most popular real-life pop culture vehicles consumers want
to receive as a holiday gift:
- The Aston Martin Vanquish from James
Bond: Die Another Day
- The 1968 Steve McQueen Ford Mustang GT
from Bullitt
- The DeLorean from Back to the
Future
- The 1970 Dodge Charger from The Fast
and The Furious
The most popular fantasy pop culture vehicles consumers want to
receive as a holiday gift:
- The Batmobile from Batman
- “Bumble Bee” or another Transformer
car
- The Jetsons’ car
- Lightning McQueen from the movie
Cars
eBay Motors is committed to offering shoppers the best choice
and most relevant selection of vehicles and parts and accessories
that can help consumers modify, repair, and personalize their
rides. To see a listing of available cars, trucks and parts and
accessories to fulfill your holiday shopping lists, please visit:
http://www.ebay.com/cln/ebaymotorseditor/pop-culture-powerhouses/345126966018.
About eBay Motors
eBay Motors (www.ebay.com/motors), a part of eBay (Nasdaq:EBAY),
is one of the world’s largest online marketplaces for buying and
selling all things automotive that couples both vehicles and parts
and accessories. eBay Motors’ vibrant marketplace connects millions
of buyers and sellers through great value and unique selection. All
consumers, from everyday drivers to enthusiasts, can discover and
purchase virtually any vehicle they want, from new and used
inventory, including collector cars, motorcycles and parts and
accessories that they need to modify, repair, and personalize their
rides.
Footnotes:
1 The survey conducted in August 2016, collected responses from
1,000 U.S. general consumers. Specifically, the survey compares
trends and behaviors focusing on the generational breakdown of
Millennials, Generation X (Gen-Xers), and Baby Boomers, each of
whom represent approximately one-third of the total sample
size.
2 According to Pew Research Center, Millennials include people
who were born between 1981 and 1997; Gen-Xers include people who
were born between 1965 and 1980; Baby Boomers include people who
were born between 1946 and 1964.
3 For all Millennial survey respondents as defined in Footnote 2
(Pew Research Center), who have purchased a vehicle as a gift for
themselves or someone else in celebration, or in recognition of a
major life milestone or for the holidays; broken out by birth year,
75% of them said they were born from 1980-1989 (ages 27-35), while
the remainder of Millennial respondents were born between 1990-1999
(ages 19-26).
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eBayKari Ramirezpress@ebay.comorAirfoil, on behalf of
eBayebaymotorsprteam@airfoilgroup.com
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