The Dreft Nationwide Contest Invites
Families to Submit Photos of their Favorite Messy Baby Moments for
the Chance to Win Prizes, Including the Cover of Parents
Magazine
Dreft, the No. 1 baby laundry detergent choice of pediatricians
and a trusted name in fabric care for over 80 years, has announced
the launch of Dreft’s America’s Messiest Baby Contest. Dreft
partnered with model, actress and mother of two Molly Sims to
launch its nationwide search for America’s Messiest Baby at the
Dreft’s America’s Messiest Baby Play Date at Maman Bakery in New
York City yesterday. Sims got messy with the youngest guests in
some fun, sensory food play to help encourage parents to embrace
the mess and rejoice in the fact that a messy baby is a sign of a
happy, well-adjusted one, while letting Dreft tackle the mess.
This Smart News Release features multimedia.
View the full release here:
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Model and actress Molly Sims hosts
Dreft's America's Messiest Baby Play Date to help Dreft launch its
nationwide search for America's Messiest Baby, Tuesday, Oct. 25,
2016, in New York. Parents can enter the Dreft's America's Messiest
Baby Contest for a chance to have their little one featured on the
cover of Parent's Magazine by submitting a photo of their favorite
messy baby moment at www.parents.com/dreftmessiestbabycontest or
posting their photo on Twitter or Instagram using
#messiestbabycontest. (Photo by Diane Bondareff/Invision for
Dreft)
Almost everyone can agree that babies are messy, but studies
show that smashing, throwing and playing with food can actually
help babies learn.1 Science has also confirmed that playing in the
dirt and mud can actually help calm and relax children – in short
making them happier!2 However, in a recent survey3, Dreft found
that 87 percent of moms frequently encourage their children to pick
activities that are unlikely to get them messy over ones that are,
even though 81 percent agree that their child learns more when they
make a mess and 89 percent agree that children are happier when
they make a mess.
“As a mother of two, and soon to be three, I understand how
messy little ones can get, but also how important it is to
encourage messy play – whether that be in the highchair with
spaghetti or outdoors in the grass,” said Sims. “I’m so excited to
partner with Dreft because for many years it’s been my little
secret to not stressing about the mess and instead enjoying
creating so many special memories with my family. I hope we can
encourage more families to do the same!”
“We understand parents worry about the mess kids leave behind.
Through this fun contest, we want to remind people that they don’t
have to! Dreft Active Baby removes 99% of food and outdoor stains,”
said Irene Vanderstelt, brand manager, Dreft. “Seventy-three
percent of moms in our survey indicated that their favorite picture
of their child is one of their messy moments, so go ahead and brush
off those chocolate stains and just embrace the mess while Dreft
tackles the rest.”
Parents can enter to win Dreft’s America’s Messiest Baby Contest
for a chance to have their little one featured on the cover of
Parents magazine by submitting a photo of their favorite messy baby
moment at www.parents.com/dreftmessiestbabycontest or posting their
photo on Twitter or Instagram using the hashtag
#messiestbabycontest. The submission deadline is November 30,
2016.
Last year, Dreft unveiled the life stages product line-up
designed for the unique needs of baby at every age. Dreft Newborn
laundry detergent helps expecting and new parents gently wash their
baby’s clothes. Then as little one starts eating solid foods and
getting into more messes Dreft Active Baby detergent helps remove
99 percent of baby food stains and other outdoor messes. Lastly,
Dreft Blissfuls scent beads help that amazing Dreft scent last even
longer on clothing.
Additional Survey Findings:
- Eighty-five percent (85%) of moms
surveyed have avoided giving their child certain foods specifically
so they don’t get clothes messy. Fifty-six percent (56%) do it
frequently.
- The number one answer when asked “what
is the messiest thing your child has ever done?” was food-related
messes at 37 percent.
- Seventy-two percent (72%) have felt
embarrassed about their child making messes in public.
- Fifty percent (50%) have a specific
room in the house where their child is allowed to make a mess.
- Seventy-three percent (73%) say their
favorite picture of their child is one of their messy moments.
For more information, visit www.dreft.com or the brand's social
media channels on Facebook (https://www.facebook.com/Dreft),
Twitter (https://twitter.com/Dreft) and Instagram
(https://www.instagram.com/dreft/).
To view images from the Dreft’s America’s Messiest Baby Play
Date, please visit:
https://invision.dfstudio.com/pub/messenger/home.df?key=732f2a10-9b18-11e6-86aa-22000b3005fd
About Dreft®
As the baby laundry detergent brand most recommended by
pediatricians, Dreft is specially formulated to be gentle on baby’s
skin and tough on stains. Parents have relied on Dreft for over 80
years to help bring cuddle time to a whole new level of warm and
fuzzy. Now Dreft has a product for every stage of babyhood, each
specially formulated with growing little ones in mind. From
pregnancy through toddlerhood and beyond, Dreft’s family of
products has you covered every step of the way on the big, messy,
amazing, beautiful journey ahead. Dreft is available at retailers
nationwide, in-store and online. For more information and the
latest news, please visit www.dreft.com.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news.
1 “Highchair philosophers: the impact of seating
context-dependent exploration on children’s naming biases,” Lynn K.
Perry, Larissa K. Samuelson and Johanna B. Burdinie. Developmental
Science, Published online: Dec. 1 2013.
2 “Identification of an immune-responsive mesolimbocortical
serotonergic system: Potential role in regulation of emotional
behavior,” Lowry CA, et al. Neuroscience. 2007; 146(2):756-772.
3 P&G Data on File. Online survey among 500 U.S. moms of
children who ages 6 months to 4 years old conducted by an
independent research firm between September and October 2016.
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version on businesswire.com: http://www.businesswire.com/news/home/20161026005516/en/
Procter & Gamble Fabric CareRotha Penn Brauntz,
513-983-3939brauntz.rp@pg.comorCitizen Relations (for Dreft)Annie
Russell, 949-809-6776annie.russell@citizenrelations.com
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