MOUNTAIN VIEW, Calif.,
Oct. 26, 2016 /PRNewswire/ -- Based
on its recent analysis of the automotive aftermarket, Frost &
Sullivan recognizes Federal-Mogul Motorparts with the 2016 North
American Company of the Year Award. Federal-Mogul Motorparts, one
of the first automotive aftermarket companies to have earned
recognition as Frost & Sullivan's North American Company of the
Year, has carved a niche for itself in the fiercely competitive
market by rolling out various initiatives related to digitization,
globalization, and service technician training. Its continued
investments in distribution capability and continual product
innovation have helped it create a robust ecosystem that allows it
to leverage its regional capabilities at a global level.
Frost & Sullivan finds that aftermarket retailing is
shifting from a service model to a solution model. In line with
this trend, Federal-Mogul Motorparts has aggressively expanded its
product portfolio with acquisitions including Interfil's filter
business, Affinia's chassis components business, and Honeywell's
friction materials business.
While the acquisitions have strengthened the company's presence
in traditional parts sales, Federal-Mogul Motorparts also has been
enhancing its presence on digital platforms, as traditional
companies increasingly sell replacement parts online. For instance,
it established a series of global brand Web sites and a direct
eStore in a Chinese business-to-consumer marketplace
(TMall.com).
"As part of its digitization strategy, Federal-Mogul Motorparts
makes available eCatalogs, buyers guides, updates on marketing
initiatives, and detailed product-related information on its
portal," said Frost & Sullivan Research Analyst Anuj Monga. "Further, it has invested in online
order management, vendor management, and customer relationship
management systems. It also has opened its direct eStore in
China's growing eCommerce
aftermarket, and offers its multiple brands via partner-distributor
online portals that are already popular in North America."
Federal-Mogul Motorparts has taken strategic initiatives to
expand in emerging markets, launched various supply chain
initiatives, and adopted a streamlined approach to competitive
manufacturing and solution-based support services. The company is
well placed to make the most of the opportunities from emerging
markets where vehicles in operation are growing exponentially. In
North America, the company is
working on programs such as Garage GurusTM, which is
aimed at imparting technical education to service technicians, to
not only empower its customer base but build a strong brand. The
company has introduced similar programs in Western Europe and China, which are expected to go a long way in
creating value-added touch points with the most influential
customer group: service technicians and shop owners.
The company is making significant enhancements to its
distribution footprint, including the opening of East and West
Coast multi-product line distribution centers in the United States, and reconfiguring its
distribution footprint to better serve customers in Western and
Eastern Europe.
"Federal-Mogul Motorparts has adopted a multi-tiered product
placement model, strategically competing with other OE [original
equipment] and aftermarket brands," noted Monga. "With the promise
of OE-level or better quality as well as improvements in OE
designs, these brands offer optimum value. While its premium
products – and those it makes for its numerous private label
customers - boast the highest quality and maximum levels of
product functionality, the tiered-down lines aim to deliver
substantial value at a relatively competitive price."
Continual product improvements, multiple programs aimed at
enhancing the service experience, and a superior price/performance
value allow Federal-Mogul Motorparts to deliver an overall superior
customer experience.
Each year, Frost & Sullivan presents this award to the
company that has demonstrated excellence in terms of growth
strategy and implementation. The award recognizes a high degree of
innovation with products and technologies and the resulting
leadership in terms of customer value and market
penetration.
Frost & Sullivan Best Practices awards recognize companies
in a variety of regional and global markets for demonstrating
outstanding achievement and superior performance in areas such as
leadership, technological innovation, customer service and
strategic product development. Industry analysts compare market
participants and measure performance through in-depth interviews,
analysis and extensive secondary research to identify best
practices in the industry.
About Federal-Mogul Motorparts
Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading
global supplier of products and services to the world's
manufacturers and servicers of vehicles and equipment in the
automotive, light, medium and heavy-duty commercial, marine, rail,
aerospace, power generation and industrial markets. The company's
products and services enable improved fuel economy, reduced
emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each
with a chief executive officer reporting to Federal-Mogul's Board
of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio
of products through more than 20 of the world's most recognized
brands in the global vehicle aftermarket, while also serving
original equipment vehicle manufacturers with products including
braking, wipers and a range of chassis components. The company's
aftermarket brands include ANCO® wipers; BERU®* ignition systems;
Champion® lighting, spark plugs, wipers and filters; Interfil®
filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen®
and Sealed Power® engine products; MOOG® chassis components; and
Ferodo®, Jurid® and Wagner® brake products and lighting.
Federal-Mogul Powertrain designs and manufactures original
equipment powertrain components and systems protection products for
automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide
headquarters in Southfield,
Michigan. The company employs nearly 50,000 in 34 countries.
For more information, please visit www.FMMotorparts.com.
*BERU is a registered trademark of BorgWarner Ludwigsburg
GmbH
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in
collaboration with clients to leverage visionary innovation that
addresses the global challenges and related growth opportunities
that will make or break today's market participants. For more than
50 years, we have been developing growth strategies for the global
1000, emerging businesses, the public sector and the investment
community. Contact us: Start the discussion.
Contact:
Chiara Carella
P: +44 (0) 207.343.8314
F: 210.348.1003
E: chiara.carella@frost.com
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