Intuit Launches National Ad Campaign That Highlights Important Role Accountants Play in Fueling Small Business Success
October 24 2016 - 8:30AM
Business Wire
Two New Programs Focus on Driving QuickBooks
Online Adoption Also Fuel Success for Accountants
Intuit Inc. (Nasdaq:INTU) today unveiled a new national
advertising campaign that puts a spotlight on the important role
accounting professionals play in helping small businesses succeed.
Also today, Intuit announced two new programs that help accounting
professionals easily grow their firms by serving more small
businesses that use QuickBooks Online.
According to a recent Intuit survey, 75 percent of small
businesses that use QuickBooks Online say they are more successful
with an accountant. For this reason, Intuit is launching an ad
campaign focused on emphasizing the positive results that come from
the relationship between an accounting professional and their small
business client. The ad campaign, available to view here, is titled
“Better Together” and showcases Intuit Small Business Big Game
contest finalist, ezpz founder Lindsey Laurain and her accountant
Jeffrey Prager, Backroom Management Services, LLC. Lindsey started
her business to make mealtime with kids less messy. She began
managing her own books, but quickly found she needed a mentor to
guide the financial side of her business. Jeff stepped in and not
only helped her manage her books, but also provided Lindsey with
the high-level strategy and business opportunities designed to help
ezpz grow.
“Every day we are focused on helping accounting professionals
grow and make a difference in their clients’ lives,” said Rich
Preece, leader of Intuit’s Accountant Segment, Small Business
Group. “We are very excited about the launch of this national ad
campaign because it not only shows our commitment to helping
accounting professionals connect with small businesses but it also
highlights how important accounting professionals are to the
success of a small business.”
Co-Marketing and ‘Five for $25’ Programs Help Grow and
Distinguish Firms
Intuit also announced today the QuickBooks Accountant Partner
Program, a new co-marketing program that helps eligible firms
market their practice and QuickBooks Online expertise. Launching in
November, this program allows firms to qualify for up to $15,000 in
marketing funds to grow their business and promote QuickBooks
Online. The program also provides access to Intuit-vetted,
independent marketing professionals who can develop and implement a
marketing strategy that help grow and promote a QuickBooks
Online-focused firm. Participating firms will also be able to use
the QuickBooks logo in their firm’s marketing activities involving
QuickBooks Online, co-brand “Why QuickBooks” brochures and sell
sheets to use with their clients and staff, and have access to
Intuit implementation specialists trained to help onboard
large-scale new QuickBooks Online clients as well as those
migrating from QuickBooks Desktop.
The program also provides a dedicated Intuit Account Manager who
will ensure firms are taking advantage of the program’s offerings
as well as help firms learn, implement and promote QuickBooks
Online. Additional information, including program eligibility and
terms will be available at the program’s launch in November.
In addition to the new co-marketing program, Intuit also
announced a new QuickBooks Online offer for US-based accounting
firms that makes it even easier to grow the number of clients using
QuickBooks Online. Available today, US-based accounting firms can
now purchase five QuickBooks Online Plus subscriptions for just $25
per month, an 87.5 percent discount off the monthly subscription
price of $40 for each subscription. Accounting firms that take
advantage of this offer can pass the immense savings onto their
clients or choose to implement a value-pricing strategy when
charging their clients for the subscription. Similar offers in
Canada and the United Kingdom are also available. More information
about the US offer is located here:
www.intuitaccountants.com/OfferTerms.
About Intuit Inc.
Intuit Inc. creates business and financial management solutions
that simplify the business of life for small businesses, consumers
and accounting professionals.
Its flagship products and services include QuickBooks® and
TurboTax®, which make it easier to manage small businesses
and tax preparation and filing. Mint.com provides a fresh,
easy and intelligent way for people to manage their money, while
Intuit's ProConnect brand portfolio includes ProConnect
Online, ProSeries® and Lacerte®, the company's leading
tax preparation offerings for professional accountants.
Founded in 1983, Intuit had revenue of $4.7 billion in its
fiscal year 2016. The company has approximately 7,900 employees
with major offices in the United States, Canada, the United
Kingdom, India, Australia and other locations. More information can
be found at www.intuit.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161024005286/en/
Intuit Inc.Kim Amsbaugh,
650-944-6649kim_amsbaugh@intuit.comorAccess Emanate
CommunicationsVanessa Piccinini,
415-844-6252vpiccinini@access-emanate.com
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