Viacom Labs Names Linkin Park’s Machine Shop Ventures’ Kiel Berry as Co-Head/SVP
October 20 2016 - 3:23PM
Business Wire
Berry Joins Viacom Veteran Susan Claxton to
Lead Labs
Viacom Labs, an incubator for the future of fan experience and
engagement, today announced that Kiel Berry has joined as Co-Head
and SVP. Berry, most recently head of Linkin Park’s Machine Shop
Ventures, will co-lead Viacom Labs with Viacom veteran Susan
Claxton who was recently promoted to SVP. The division reports to
Viacom Executive Vice Presidents Ross Martin and Kern
Schireson.
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Kiel Berry (Photo: Business Wire)
“In its first five months, we’ve doubled the Labs team, tripled
its slate of projects, and seen the real business impact this team
is already having across the Viacom portfolio,” said Martin, EVP of
Marketing Strategy & Engagement. “With their unique backgrounds
in entertainment, technology and business innovation, we’re
thrilled to have Kiel and Sue leading the charge.”
Berry helped launch Linkin Park’s Machine Shop Ventures, which
has stakes in Lyft, Hyperloop One, and Blue Bottle Coffee, among
many others. He maintains an advisory role there. Berry started at
Machine Shop Entertainment, aligning Linkin Park’s influence and
interest across music, technology, content and design. Before that
he worked at Creative Artists Agency in their Entertainment
Marketing and International Business Development groups. Berry
began his career working overseas and stateside as an investment
banker at J.P. Morgan after graduating from University of
Pennsylvania.
Berry’s co-head Susan Claxton has served as Viacom Labs’
executive producer since its launch. Claxton joined Viacom in 2010
as a Vice President at the company’s in-house creative consultancy
Scratch. Previously, she was VP of Development & Production for
Omnicom’s branded entertainment company, Full Circle Entertainment.
She graduated from Yale University.
The New York-based Viacom Labs launched in May 2016 and has
quickly made an impact across the company’s portfolio through Labs’
partnerships with Airbnb, GIPHY, real-time animation studio
FlickerLab, and mobile-first publishing platform Citia.
About Viacom
Viacom is home to premier global media brands that create
compelling television programs, motion pictures, short-form
content, apps, games, consumer products, social media experiences,
and other entertainment content for audiences in 180 countries.
Viacom's media networks, including Nickelodeon, Comedy Central,
MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel
5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach over
3.8 billion cumulative television subscribers worldwide. Paramount
Pictures is a major global producer and distributor of filmed
entertainment.
For more information about Viacom and its businesses, visit
www.viacom.com. Keep up with Viacom news by following Viacom's blog
at blog.viacom.com and Twitter feed at www.twitter.com/viacom.
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version on businesswire.com: http://www.businesswire.com/news/home/20161020006465/en/
Viacom:Bridget Darcey, 212-846-7398Bridget.Darcey@viacom.com
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