ModusLink Launches Full Service E-Commerce Solution to Help Brands Take Advantage of the Growing Chinese Online Market
October 18 2016 - 9:00AM
Business Wire
ModusLink’s History of Success Managing its
Customers’ E-Commerce Operations to be Applied to Chinese Market,
Giving Companies Quick Entry Into the World’s Fastest Growing
Marketplace
ModusLink Corporation, a wholly owned subsidiary of ModusLink
Global Solutions Inc. (NASDAQ: MLNK), a global, omni-channel
technology and fulfillment provider, today announced the launch of
its new full service e-Commerce solution, aimed at helping top
brands enter China and take advantage of one of the fastest growing
markets in the world with more than 300 million active online
buyers.
E-Commerce in China has seen amazing growth over the past few
years. In fact, according to research firm iResearch and China’s
state news agency Xinhua, e-Commerce sales grew 21.2 percent in
China last year to 16.2 trillion yuan – and are expected to reach
38 trillion yuan ($5.7 trillion) by 2020.
China’s consumers desire foreign products to purchase,
especially because of the high percentage of local products that
are suspected to be knock-off or counterfeit products. This is
especially true concerning safety issues around food products and
items in the skin care, cosmetics, supplements, organics and
vitamin industries. In addition, Chinese consumers are increasingly
turning to foreign brands not only because it allows them to
express their individual tastes and display their wealth, but also
because foreign products are perceived as being of higher
quality.
ModusLink’s China-focused e-Commerce solution offers companies
everything they need to enter the Chinese market in a strategic,
timely and cost-effective manner, with a program built on
recognition, trust and communication.
With ModusLink’s assistance, companies can quickly and easily be
set up with a ready-to-use store on Tmall.com, China's largest
online marketplace. Tmail.com is owned by retail giant Alibaba and
is responsible for more than 50 percent of all Chinese B2C sales.
ModusLink’s China-focused e-Commerce solution helps companies bring
their products to China and sell them on the specific Tmall
platform that makes the most sense for their brand:
- Tmall Domestic: This approach
helps companies that already have a legal entity in China get their
brands up and running on Tmall.com. ModusLink handles all aspects
of launching and maintaining an e-Commerce site for customers of
any size and industry.
- Tmall Global: By working with
ModusLink, companies can quickly and easily get set up on Tmall
Global, an extension of Tmall.com that provides western merchants
with a channel to sell authentic goods and enhance their brand
identity in Mainland China. Tmall Global allows businesses which
are not registered in China and that do not have a legal entity
there to take advantage of the country’s massive demand for foreign
products.
“Demand is increasing for foreign goods in China – but
competition is stiffening every day,” said Bram Barendregt, Vice
President of E-Commerce at ModusLink. “Tmall is the perfect place
for western companies to grow their brand presence with Chinese
consumers – and ModusLink has the expertise and experience to help
them thrive. From understanding local regulations, to having deep
knowledge of consumer preferences and customer service needs,
working with a partner like us can be the difference between
success and failure.”
China’s annual “Singles’ Day” – taking place on November 11th
each year as a day to celebrate being single – has become a
national shopping day similar to Black Friday in the United States.
Revenues have grown from around $100 million in 2009 to $9.3
billion in 2014 – and last year it surpassed Black Friday, as
Alibaba itself sold some $14.3 billion of goods that day alone.
The key features of ModusLink’s China-focused e-Commerce
solution include:
- Fast Market Entry – ModusLink
offers companies one managed, end-to-end e-Commerce solution,
setting them up to operate on Tmall. It includes the development
and application of a flagship store, shop management, online
marketing, campaign execution and content management on China’s
largest marketplace, with local payment processing through
Alipay.
- Development of Your Own B2C Customer
Base – Companies can utilize ModusLink’s expertise to serve and
sell directly to Chinese consumers, immediately being able to
access China’s 300 million plus online shoppers. ModusLink enables
brands to sell to Chinese consumers without going through any
resellers or distributors.
- Reduction of Logistic Complexity
– The combination of ModusLink’s integrated global supply
chain, domestic fulfillment, order management, delivery and returns
management solutions can help companies reduce the complexity of
their logistics operations. ModusLink’s solutions can easily be
customized to client needs, growing and expanding as they do.
- Advantages of a Local Entity –
ModusLink’s agent tax/VAT (value-added tax) structures enable
non-domicile companies to transact locally with their customers.
ModusLink can be the merchant of record and importer of record for
brands who want to sell directly to businesses or consumers.
- Strong, Localized Customer
Service – In addition, ModusLink’s local customer service
capabilities help companies build a strong connection with their
new Chinese customer base. The company’s customer engagement and
support services span several touch-points, including web, mobile,
chat (Ali Wang Wang), phone, email and social media. In addition,
Chinese consumers show a high propensity to engage with merchants
prior to buying, meaning you need a wide-range of customer service
options and availability. ModusLink supports pre and post sales
inquiries for its customers from 9am until 10pm local time, in
Simplified Chinese.
Upcoming Chinese E-Commerce Webinar
ModusLink will be hosting a webinar on October 19, 2016 at 1:00
pm ET, exploring the opportunities and challenges of selling into
the Chinese e-Commerce market. In this webinar, Bram Barendregt
will share advice, examples and best practices with attendees on
how best to succeed in China, helping them better understand the
market and how they could take advantage of it. For more
information and to sign up, please visit the following link:
https://pgi.webcasts.com/starthere.jsp?ei=1120496.
About ModusLink
ModusLink Corporation, a wholly owned subsidiary of ModusLink
Global Solutions Inc. (NASDAQ: MLNK), is a global, omni-channel
technology and fulfillment provider that gives clients real-time
visibility into their end-to-end supply and demand chain
operations, with expertise and facilities worldwide to manage
forward and reverse logistics. The company’s operations are
supported by more than 20 sites across North America, Europe and
the Asia/Pacific region. For more information, please visit
www.moduslink.com and www.valueunchained.com, the blog for supply
chain professionals.
ModusLink, ModusLink Global Solutions, and the ModusLink Logo
are trademarks of ModusLink Corporation. All other company names
and product names may be trademarks of their respective owners.
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For ModusLinkJeff Drew, +1 617-986-5004moduslink@famapr.com