BATTLE CREEK, Mich.,
Oct. 13, 2016 /PRNewswire/ --
Kellogg Company today announced a new goal to create 3 billion
Better Days for people around the world by fighting hunger and
feeding potential through the company's global purpose platform
Breakfasts for Better Days™.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7943951-breakfasts-for-better-days-kellogg
Tweetable Highlights:
- .@KelloggCompany fighting hunger, feeding potential on
#WorldFoodDay & beyond. Help us create #3BillionBetterDays
http://bit.ly/2e6SK1S
- .@KelloggCompany to donate 2.5 billion servings of food by
2025. #FightHunger #FeedPotential http://bit.ly/2e6SK1S
- .@KelloggCompany helping to support livelihoods of 500,000
farmers by 2025. #FightHunger #FeedPotential
http://bit.ly/2e6SK1S
John Bryant, Kellogg Company
Chairman and CEO, emphasized the company's
long-range commitments to food security today in his remarks
during the Borlaug Dialogue International Symposium and World Food
Prize ceremony in Des Moines,
Iowa, in advance of World Food Day, October 16. This year marked the 30th
anniversary of the World Food Prize, established by Nobel Laureate
Dr. Norman E. Borlaug as a major
summit on global hunger and food security.
"Through Breakfasts for Better Days, we are fighting
hunger every day and, at the same time, partnering with farmers and
others who will play important roles creating longer-term solutions
to these challenges for generations to come," said Bryant. "As a
global food company, we are passionate about doing our part to make
sure there is enough food for everyone in a world with a growing
population and increasingly limited natural resources."
To create 3 billion Better Days by 2025, the company's five
key commitments through Breakfasts for Better Days
include:
- Donating food to people in need, including 2.5 billion
servings of food in partnerships with hundreds of food banks across
five continents;
- Expanding breakfast programs so that 2 million children
worldwide can get the best start to their day;
- Supporting 500,000 farmers, their families and
communities with Climate Smart Agriculture practices to
increase yields, improve climate resiliency and reduce post-harvest
food loss and food waste;
- Committing to 45,000 volunteer days by Kellogg employees at their local community
food banks, community farms and breakfast programs; and
- Engaging 300 million people to join Kellogg in its hunger relief efforts, through
Kellogg commercial promotions,
engagement online and social media participation.
"In the global food industry, Kellogg Company continues to
demonstrate outstanding leadership in addressing our common goals
to reduce hunger, improve food systems, and support farmers around
the world," said Kenneth M. Quinn,
president of the World Food Prize Foundation and former U.S.
Ambassador to Cambodia.
"At Kellogg, we share people's passion about where their food
comes from, the people who grow and make it, and that there is
enough food for everyone," said Kris
Charles, Senior Vice President, Global Corporate Affairs,
Kellogg Company. "Through this next generation of our Breakfasts
for Better Days global purpose platform, we're not only
honoring our heritage of philanthropy and conservation, but also
fulfilling our company's purpose of nourishing families so they can
flourish and thrive."
Through Breakfasts for Better Days, which launched
in 2013, Kellogg Company will have helped to provide more than 1.9
billion servings of food to people in need – exceeding its original
goal to provide 1 billion servings by the end of 2016. The company
has also already supported the livelihoods of thousands of farmers
around the world, including smallholders and women. The company's
new goal to provide 3 billion Better Days for people around the
world by 2025 connects this important work of fighting hunger and
sustainability through its Breakfasts for Better Days
purpose platform.
MORE INFORMATION: http://bit.ly/2e6SK1S
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people
love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®,
Kellogg's Frosted Flakes®,
Pop-Tarts®, Kellogg's Corn
Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more –
that nourish families so they can flourish and thrive. With 2015
sales of $13.5 billion and more than
1,600 foods, Kellogg is the
world's leading cereal company; second largest producer of cookies,
crackers and savory snacks; and a leading North American frozen
foods company. Through our Breakfasts for Better Days™ global
hunger initiative, we've provided more than 1.7 billion servings of
cereal and snacks to children and families in need around the
world. To learn more, visit www.kelloggcompany.com or follow us on
Twitter @KelloggCompany, YouTube and on Social K.
About World Food Day
The Food and Agriculture Organization (FAO) of the United
Nations marks World Food Day each year on October 16, the day on which the Organization was
founded in 1945. World Food Day was established in 1979, to
encourage attention to agricultural food production, stimulate
national, bilateral, multilateral and non-governmental efforts to
end hunger, and to heighten public awareness of the problem of
hunger in the world. The theme of World Food Day 2016 is "Climate
is changing. Food and agriculture must too."
About the Borlaug Dialogue International Symposium and World
Food Prize
The Borlaug Dialogue International Symposium and World Food
Prize ceremony was held October 12-14,
2016 in Des Moines, IA, as
part of the 30th Anniversary of Dr. Norman E. Borlaug establishing the World Food
Prize. The theme of this year's symposium was "Let Food Be Thy
Medicine," a quote attributed to Hippocrates approximately 2,400
years ago, to highlight the crucial role of nutrition in global
food security. Drs. Maria Andrade,
Robert Mwanga, Jan Low and Howarth
Bouis were jointly awarded the 2016 World Food Prize, for
their work to fight malnutrition and improve the health of 10
million rural poor in Africa,
Asia, and Latin America. More than 500 international
leaders, policy makers, farmers, executives from agribusiness and
NGOs, and academic experts attended this year's event.
FOR INFORMATION CONTACT:
Kellogg Media Hotline
269.961.3799
Media.Hotline@Kellogg.com
SOURCE Kellogg Company