NEW YORK, Oct. 13, 2016 /PRNewswire/ -- Checkout 51,
America's fastest growing grocery savings app1 is now
the first major grocery savings app in the US to be available in
Spanish. The Spanish version of the free mobile app will include
offers available in the English version of Checkout 51, including
savings on diapers, milk, eggs, alcohol and more.
Every Thursday, Checkout 51 provides a new list of offers on
everyday items. Shoppers can visit the retailer of their choice,
purchase products from the list, and use the app to take a photo of
their receipt. When a member's Checkout 51 savings hit $20, they can cash out and Checkout 51 will send
them the money. Providing these savings in Spanish makes Checkout
51 the first of its kind. Existing Checkout 51 members can
simply toggle to their preferred language in their app settings,
meaning there is no need for an additional app download, and the
app will default to a new user's preferred language when downloaded
for the first time.
Hispanics are, by far, the fastest growing population in the US,
with 37 million Spanish speakers nationwide, an astounding 233%
increase since 19802. Latinos are leading the way in
digital device usage, with seventy-nine percent of Hispanic
Americans owning smartphones and spending thirteen percent more
time using apps or browsing online than the national
average3. In addition, the median age of the Hispanic
American is 30 years old, twelve years younger than the national
average, meaning they also have more buying years ahead of
them4. According to the Selig Center for Economic
Growth, US Hispanic buying power is projected to reach an estimated
$1.7 trillion in the next three
years5.
"Hispanics represent nearly one-fifth of the US population, and
yet, they are a greatly underserved community," said Noah Godfrey, Founder of Checkout 51. "Our
mission is to make it effortless for families to save money, and we
felt it was important to make it easy for native Spanish speakers
to save with ease with Checkout 51."
"As an avid saver, I am thrilled to hear that there is now a
grocery savings app specifically for the millions of
Spanish-speaking shoppers in the US," said Mary Sanfeliz, blogger on popular Latino savings
site, Cuponeandote. "Checkout 51 makes saving money on everyday
products seamless and literally puts money back in your pocket.
This is an app that will really benefit the Latino population."
Checkout 51 launched in Canada
in 2012 and in the US in 2014, and was incorporated into News
America Marketing's savings portfolio in 2015. It is now one of the
most popular savings apps in North
America with over 10 million members. There are presently 57
million Hispanic Americans in the US, representing eighteen-percent
of the total population6. Checkout 51 is the first and
only grocery savings app offered in Spanish.
1 Based on US Apple App Store, Free Shopping section,
April-August, 2016
2 Nielsen: Hispanic Consumers at the Forefront of
Mobile Media Consumption. Univision. N.p. 2014. Web 14 June 2016.
3 Lopez, Mark et al. "What is the Future of Spanish
in the United States?" Pew
Research Center. N.p. 2013, Web 10 June
2016.
4 Patten, Eileen. "The Nation's Latino Population Is
Defined BY Its Youth." Pew Research Center's Hispanic Trends
Project. N.p., 2016. Web. 11 June
2016.
5 Nielsen: Hispanic Influence Reaches New Heights in
the US. Web 23 August 2016.
6 Pew Research Center tabulations of the 2014
American Community Survey (IPUMS) "U.S. Latino Population Growth
and Dispersion Has Slowed Since Onset of the Great Recession".
About Checkout 51
Checkout 51 operates the mobile app that helps consumers save
money on their groceries simply by taking a photo of their receipt.
Launched in Canada in 2012 and the
US in 2014, Checkout 51 is now one of the most popular savings apps
in North America1 with
over 10 million members. Checkout 51 works with many of the largest
packaged goods companies in the world, allowing them to deliver
exactly the right offer to the right person at the right time via
their unique mobile platform.
The Checkout 51 app is available for free in the Apple App
Store, Google Play, and at checkout51.com.
1 Based on ranking in the US & Canadian Apple App
Stores, Shopping section
About News America Marketing®
News America Marketing, a subsidiary of News Corp [NASDAQ: NWS,
NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of
the world's most well-known brands. From our iconic Sunday coupon
insert, SmartSource Magazine®, to our innovative digital
savings platforms, News America Marketing's
SmartSource®-branded advertising and promotion programs
are an integral part of America's shopping routine. We reach
millions of consumers each day through our network of 1,900+
publications1, 61,100+ retail
stores2, and 300 online partner sites including our own
SmartSource.com3. Since 1988, we have delivered
advertising and promotions that are proven to help brands
succeed.
For more information, please visit newsamerica.com or
smartsource.com.
1NAM market list effective February, 2016
2Based on an aggregate of NAM cycle 8, 2016 Coupon
Machine for all classes of trade with the exception of specialty
stores that accept only Carts or Shelftalk
3As of January, 2016
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SOURCE News America Marketing