El Pollo Loco Names Vitro Creative Agency of Record
October 12 2016 - 9:00AM
El Pollo Loco (Nasdaq:LOCO), the nation's leading fire-grilled
chicken chain, today announced it has selected Vitro as its
creative agency of record following a competitive review. Vitro,
the San Diego based creative agency offering full-service
advertising and marketing capabilities, will oversee all research,
strategy, production, and integrated communications across
television, radio, digital, and out-of-home.
“Vitro’s strong vision and creative approach to driving brand
distinctiveness and restaurant level performance made them an
exciting choice for us,” said Ed Valle, Chief Marketing Officer of
El Pollo Loco. “Vitro is known across the industry for their
innovative business solutions and we are looking forward to working
together as we team up to create programs that engage our consumers
and continue to drive awareness of our brand.”
"We couldn't be happier and more excited about the opportunity
to work with El Pollo Loco. They are such an iconic brand with a
unique story to tell. Plus…they have the dual benefit of providing
some seriously great food and actually cooking in their kitchens!
So getting the chance to help shape the brand's future today is an
absolute thrill," said Tom Sullivan, CEO of Vitro.
AAR Partners, a national agency search consultancy, managed the
agency search process.
About El Pollo LocoEl Pollo Loco (Nasdaq:LOCO)
is the nation's leading fire-grilled chicken restaurant chain
renowned for its masterfully citrus-marinated, fire-grilled chicken
and handcrafted entrees using fresh ingredients inspired by Mexican
recipes. With more than 445 company-owned and franchised
restaurants in Arizona, California, Nevada, Texas and Utah, El
Pollo Loco is expanding its presence in key markets through a
combination of company and existing and new franchisee development.
Visit us on our website at ElPolloLoco.com.
About VitroVitro is not just another ad agency.
Though in Ad Age’s Top Ten list two of the last three years, don’t
get us wrong, we love making ads and we’ve made some that we’re
pretty proud of over the past 23 years for iconic brands like
Adidas, Petco, Lexus & Disney. But our success lies in the
success of our clients so above all else, we’re business partners,
seeking out creative solutions to their real world business and
brand problems, delivering results that matter. Combine that with
our philosophy of Never Settling and you can see why VITRO stands
out as a next generation creative agency.
MEDIA CONTACT:
Christine Beggan, ICR
loco@icrinc.com
203.682.8329
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