HSN Collaborates With DreamWorks to Create a Shopping Experience Inspired by the TROLLS Movie
October 05 2016 - 11:09AM
Leading Animation Studio and Entertainment and
Lifestyle Retailer Team Up to Bring the New Animated Film to Life
through a Dynamic Collection of Apparel, Accessories, Beauty and
More Inspired by the Film
Leading entertainment and lifestyle retailer,
HSN (Nasdaq:HSNI), announced today that it is
collaborating with DreamWorks Animation to produce engaging content
and a shopping experience inspired by DreamWorks’ TROLLS, opening
in theaters on November 4th. As part of its dynamic entertainment
integration strategy, HSN is bringing the music-filled, animated
comedy to life through a compelling collection that features
vibrant colors, unique textures and themed pieces.
“We are thrilled to be partnering with
DreamWorks Animation for the TROLLS movie, leveraging the fun
themes, colors and elements in the film to infuse new and unique
products into our assortment,” noted Bill Brand, President of HSN.
“We are creating an immersive shopping experience on our TV, mobile
and digital platforms, and cannot wait for Poppy and Branch to make
their HSN debut.”
DreamWorks animators have developed custom
animation to introduce characters from the film into HSN’s movie
event, which includes TROLLS programming incorporated over five
days leading up to the premiere; specifically, during the Monday
Night Show with Adam Freeman (Monday, October 31st, 7-9pm), The
Beauty Report with Amy Morrison (Thursday, November 3rd, 7-9pm),
The List with Colleen Lopez (Thursday, November 3rd, 9-11pm) and
Curtis Stone programming (Wednesday, November 9-10th).
“While I’m by no means an actor, it was good fun to sneak
out of the kitchen quickly to read my line at the DreamWorks Studio
in Universal City,” said Chef Curtis Stone. “What I can reveal now
is that I play a hardworking chef named Todd with a hankering for
Troll-cuisine! I’m pumped to check out the movie with my kids
soon. Starring in a movie - albeit a small role - is definitely a
first for me.”
HSN has collaborated with its designers to
create a collection of products that bring the film to life,
partnering with DreamWorks to ensure accuracy in character
depictions and color ways. The collection spans across the jewelry,
beauty, apparel, accessories, electronics and culinary categories,
featuring both curated and developed merchandise from some of HSN’s
top designers and brands including: Adrienne Landau, Danielle
Nicole, NeNe Leakes, Curtis Stone, Prai, Deborah Lippmann, Too
Faced and others. Beyond the collection, HSN’s own celebrity chef
Curtis Stone is the voice of a character in the movie, and HSN will
be featuring exclusive behind-the-scenes clips of him filming for
his role.
For more information and to shop the collection
starting today, please visit HSN.com and join in the
conversation on Facebook and Twitter.
For more information about HSN, please visit
www.HSN.com and follow our social channels Facebook:
https://www.facebook.com/HSN, Instagram:
https://www.instagram.com/HSN/ and
Twitter: https://twitter.com/HSN
About HSN:HSN is a leading entertainment and
lifestyle retailer, offering a curated assortment of exclusive
products and top brand names to its customers. HSN incorporates
entertainment, inspiration, personalities and industry experts to
provide an entirely unique shopping experience. At HSN, customers
find exceptional selections in Health & Beauty, Jewelry,
Home/Lifestyle, Fashion/Accessories, and Electronics. HSN
broadcasts live to approximately 94 million households in the US
24/7 and its website - HSN.com features more than 50,000 product
videos. Mobile applications include HSN apps for iPad, iPhone and
Android. HSN, founded 39 years ago as the first shopping network,
is an operating segment of HSN, Inc. (Nasdaq:HSNI). For more
information, please visit www.HSN.com, or follow @HSN on
Facebook and Twitter.
Media Contacts:
HSN
Meliz Andiroglu
727.872.4580
Meliz.Andiroglu@hsn.net
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