FOX Business Network Delivers Highest Rated Presidential Debate in Network History
September 27 2016 - 2:23PM
Business Wire
FBN’s Coverage of the First Presidential
Debate Sweeps CNBC in Total Viewers
FOX Business Network (FBN) delivered its highest rated
presidential debate coverage in the network’s nine year history,
according to Nielsen Media Research. Reporting live from the debate
hall at Hofstra University, FBN’s special coverage of the first
presidential debate averaged 673,000 total viewers from
9-10:45PM/ET, beating CNBC’s 520,000 by 29 percent in total
viewers. During primetime (8-11PM/ET), FBN also swept CNBC with
532,000 total viewers verses 407,000, a 31 percent advantage.
Led by anchor and managing editor Neil Cavuto, along with FBN’s
Lou Dobbs, Trish Regan, Charlie Gasparino and Kennedy, FBN’s
comprehensive coverage (8PM-1AM/ET) earned 411,000 total viewers,
beating CNBC’s programing, which included repeats of Shark Tank
along with the presidential debate, by 41 percent. Additionally,
Lou Dobbs’ 7PM/ET pre-debate special coverage averaged 291,000
total viewers, beating CNBC by 106 percent.
In total, FBN saw a 196 percentage increase in coverage compared
to the 2012 general election presidential debates.
Business Network Debate
Coverage:
9-10:45PM/ET:FBN’s Presidential Debate 672,610 Total
Viewers – 141,745 A25-54CNBC’s 9-10:45pm: 520,492 Total Viewers –
229,765 A25-54
7-8PM/ET:FBN’s Lou Dobbs Tonight: 291,406 Total Viewers –
42,406 A25-54CNBC’s Shark Tank repeat: 141,546 Total Viewers –
54,925 A25-54
8-11PM/ET:FBN’s CAVUTO Coast to Coast/Presidential
Debate: 532,025 Total Viewers – 111,165 A25-54CNBC’s Shark
Tank/Presidential Debate: 406,504 Total Viewers – 172,770
A25-54
8PM-1AM/ETFBN’s CAVUTO Coast to Coast/Presidential
Debate: 411,175 Total Viewers – 90,170 A25-54CNBC’s Shark
Tank/Presidential Debate: 291, 346 Total Viewers- 120,143
A25-54
FOX Business Network (FBN) is a financial news channel
delivering real-time information across all platforms that impact
both Main Street and Wall Street. Headquartered in New York—the
business capital of the world—FBN launched in October 2007 and is
available in more than 80 million homes in major markets across the
United States. Owned by 21st Century Fox, the network has bureaus
in Chicago, Los Angeles, Washington, DC and London. On the web at
www.foxbusiness.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160927006571/en/
FOX Business Network Media Contacts:Caley Cronin,
212-301-3972orTheresa Burek, 212-301-3318
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