UGG Shows at London Fashion Week
September 20 2016 - 6:28PM
Business Wire
Iconic Footwear Brand Collaborates with
Preen by Thornton Bregazzi for SS17 Show
UGG® presents an exclusive collaboration with
global fashion house Preen by Thornton Bregazzi. The two piece
collection, which was inspired collaboratively by both fashion
brands and features in Preen’s LFW show, is available to buy for
Spring/Summer 2017.
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UGG debuts exclusive collaboration with
Preen by Thornton Bregazzi at London Fashion Week. (Photo: Business
Wire)
Debuted on the catwalk this morning, the two
styles combine a modern, playful aesthetic with Treadlite by UGG™
technology, creating stylish yet wearable footwear. Available in
black and white, the iconic flatform style has been updated with
oversized bows to create a striking silhouette and highly covetable
collection. The addition of adjustable utilitarian straps and a
chunkysole lends an urban cool to the edit while still retaining
the effortless luxury that UGG® is synonymous for.
As the women’s collection goes from strength to
strength, the brand dispels the perception that UGG is only a cold
weather brand, providing an ever diversifying summer collection
which can be worn for both fashion & function throughout each
season.
Preen by Thornton Bregazzi comments:
"The shoes are part of ‘Tokyo Pastel Goths' and
in part the seamless gloss of Jeff Koons manipulations of balloon
and bow Art. We worked with UGG to develop runway shoes that are
effortless and edgy, cute and tough, it’s all about the
attitude.”Justin Thornton and Thea Bregazzi
UGG comments:
“I know many people will be surprised by this
collaboration but we have wanted to work with Preen for some time
as we saw a great fit with our core design values. Much like us
they have always done their own thing, regardless of trend and they
continue to re-invent the idea of femininity. The product delivers
a different fashion edge for us. We are really excited by the
results and think our customers will be too.”Andrea O’Donnell,
President, Fashion Lifestyle, Deckers Brands
Arriving in stores and online February 2017,
the full collection debuts on the catwalk on 18th September
2016.
#UGGbyPreen@uggineurope
Download additional backstage/ catwalk
images here
Note to EditorsThe collection will be
available to purchase through UGG channels worldwide, plus a
selection of exclusive wholesale stockists.
About the UGG® brandFounded in 1978 in
California, UGG® has built a reputation on luxury and comfort by
using only the finest materials in the world, employing the highest
standards of craftsmanship, and delivering new and innovative
styles. Recognized as a premium lifestyle brand with more than $1
billion in annual sales, UGG® offering include: men’s, women’s and
kid’s footwear as well as loungewear, outerwear, home products,
cold weather accessories and handbags. The brand’s concept and
outlet stores offer the ultimate brand experience with 150
locations worldwide, including New York, San Francisco, Los
Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more
information please visit www.ugg.com/uk @UGGineurope
About Deckers BrandsDeckers Brands is a
global leader in designing, marketing and distributing innovative
footwear, apparel and accessories developed for both everyday
casual lifestyle use and high performance activities. The Company’s
portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, HOKA ONE
ONE® and Koolaburra®. Deckers Brands products are sold in more than
50 countries and territories through select department and
specialty stores, 154 Company-owned and operated retail stores, and
select online stores, including Company-owned websites. Deckers
Brands has a 40-year history of building niche footwear brands into
lifestyle market leaders attracting millions of loyal consumers
globally. For more information, please visit www.deckers.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160920006935/en/
UGG®Lindsey DiColaDirect: 212-247-8552 x2773Mobile:
516-317-3645lindsey.dicola@deckers.comorMatthew MagninDirect:
212-247-8552 x2772Mobile:
917-842-2391matthew.magnin@deckers.com
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