Gannett Invests in Digital Media Company Digg
September 13 2016 - 11:00AM
Business Wire
Gannett Co., Inc. (NYSE: GCI), the parent company of USA
TODAY NETWORK comprising 109 local U.S. properties and USA TODAY,
announced an investment in digital media company Digg. Using
proprietary data sources and an editorial team, Digg curates the
best content on the web for millions of people every month.
Gannett led Digg’s recent Series C investment round with an
undisclosed sum to provide USA TODAY NETWORK access to Digg’s
industry-leading data and to increase scale, reach new audiences,
and innovate with engaging new content discovery and messaging
products. This investment is part of Gannett’s commitment to expand
USA TODAY NETWORK’s content distribution capabilities and improve
user experience by enabling readers to easily discover
award-winning journalism across multiple platforms.
The investment will allow Digg to accelerate innovation for
content discovery products utilizing its powerful proprietary data,
including across messaging platforms. Earlier this year Digg
released its first integrations with Facebook Messenger and Slack.
Digg will also have access to local content from USA TODAY NETWORK
for improved personalization and geo-targeting content to its
users.
“Our team looks forward to working with Digg as we continue on
our journey as a forward-thinking and innovative media company,”
said Bob Dickey, president and CEO of Gannett. “Digg has an engaged
audience, an impressive ability to discover the best content on the
web, and analyze content in real-time. Working together, we will be
able to quickly develop new content discovery products and bring
them to market.”
USA TODAY NETWORK, with an audience of more than 100 million
unique digital visitors a month, and Digg, with a web, mobile, and
social audience of 40 million monthly, will allow for greater
distribution and reach among advertisers’ targeted audiences. The
companies will collaborate and co-create high-quality branded
content through USA TODAY NETWORK’s GET Creative studio, provide
cross-channel distribution and deliver comprehensive advertising
analytics to their brand partners.
“We are excited to have one of the world’s premier media
companies as an investor and partner,” said Gary Liu, CEO of Digg.
“Gannett’s impressive volume of great original content across the
USA TODAY NETWORK will improve the discovery experience on Digg,
and we are looking forward to building new products together that
honor the tradition of high quality journalism.”
Additionally, USA TODAY NETWORK’s Chief Product Officer Daniel
Bernard will join Digg’s board.
ABOUT GANNETT
Gannett Co., Inc. is a next-generation media company committed
to strengthening communities across our network. Through trusted,
compelling content and unmatched local-to-national reach, Gannett
touches the lives of more than 100 million people monthly. With
more than 120 markets internationally, it is known for Pulitzer
Prize-winning newsrooms, powerhouse brands such as USA TODAY and
specialized media properties, in addition to its full suite of
digital marketing services. To connect with us, visit
www.gannett.com.
ABOUT DIGG
Digg helps users find the best content on the internet. Digg’s
homepage, curated by a team of editors armed with industry-best
data and technology, has proven that there is a large, loyal, and
enthusiastic audience for quality online. In addition to the
homepage, Digg’s original content, tools like Digg Reader and Digg
Deeper, and integrations with Facebook Messenger and Amazon Alexa
have led to a growing and hyper-engaged user base of internet
natives. Come discover our curious world at www.digg.com.
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Gannett Co., Inc.Investor Contact:Michael DickersonVice
President, Investor Relations & Real Estate(703)
854-6185mdickerson@gannett.comorMedia Contact:Amber AllmanVice
President, Corporate Events & Communications(703)
854-5358aallman@gannett.com
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