Bojangles’® Refreshes Millions during its #SummerOfTea Tour
September 07 2016 - 3:11PM
Business Wire
From delivering Bojangles’ (NASDAQ: BOJA) Legendary Iced
Tea® to hundreds of beachgoers in Myrtle Beach, S.C., to surprising
folks on a scorching summer day in downtown Atlanta, Ga., to
delighting law enforcement and first responders in cities
throughout Alabama, Bojangles’ refreshed thousands of fans with
every cup of iced tea poured during the brand’s #SummerOfTea tour.
Bojangles’ fittingly wrapped up its Summer of Tea this Labor Day
Weekend, at the Bojangles’ Southern 500 at Darlington Raceway in
Darlington, S.C. During the weekend, Bojangles’ delighted thirsty
race fans and race teams by handing out hundreds of bottles of
Legendary Iced Tea® and free iced tea coupons. In fact, a crew
member on one of NASCAR’s biggest teams said, “Bring us all the
tea…we’ll drink it!”
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On June 10, Bojangles' embarked on an
epic road trip to the beach to hand out Legendary Iced Tea to
beachgoers in Kure Beach, N.C. and Myrtle Beach, S.C. (Photo:
Bojangles').
As part of the Summer of Tea, Bojangles’ also offered their 32
oz. Legendary Iced Tea® for just one dollar at participating
locations. In company-operated restaurants alone, Bojangles’ sold
more than 3 million 32 oz. cups of tea throughout the summer. This
equates to 750,000 gallons – more than one Olympic-sized swimming
pool.
“We kicked off this summer with a new Legendary Iced Tea® logo,
free tea for customers and an epic road trip to the beach on June
10, National Iced Tea Day,” said Randy Poindexter, Senior Vice
President of Marketing. “Since then, we’ve reached millions of
Bojangles’ fans with our refreshing, one-of-a-kind iced tea, and it
just made perfect sense to close out the Summer of Tea at our
premier event, the Bojangles’ Southern 500.”
There’s no doubt Bojangles’ Legendary Iced Tea® is refreshing
during a sizzling summer day, but it will be just as flavorful this
fall during your weekend football tailgate. Wherever you’re
tailgating, make sure you have enough Legendary Iced Tea® to keep
your family and friends happy.
Get at us on Facebook,
Twitter, Instagram or Snapchat
(@Bojangles1977) and tell us where you’re drinkin’ our tea this
fall.
About Bojangles’, Inc.
Bojangles', Inc. is a highly differentiated and growing
restaurant operator and franchisor dedicated to serving customers
high-quality, craveable food made from our Southern recipes.
Founded in 1977 in Charlotte, N.C., Bojangles' serves menu items
such as delicious, famous chicken, made-from-scratch buttermilk
biscuits, flavorful fixin's and Legendary Iced Tea®. At June 26,
2016, Bojangles' had 689 system-wide restaurants, of which 295 were
company-operated and 394 were franchised restaurants, primarily
located in the Southeastern United States. For more information,
visit www.bojangles.com or follow Bojangles' on Facebook and
Twitter.
Forward-Looking Statements
This press release contains forward-looking statements. All
statements other than statements of historical fact included in
this press release are forward-looking statements. These statements
are not guarantees of future performance and involve a number of
known and unknown risks, assumptions, trends, uncertainties and
factors that are beyond our control. Should one or more of these
risks or uncertainties materialize or should underlying assumptions
prove incorrect, actual results may vary materially from those
anticipated, estimated or projected. We undertake no obligations to
update or revise publicly any forward-looking statements, whether
as a result of new information, future events or otherwise than as
required under the federal securities laws.
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version on businesswire.com: http://www.businesswire.com/news/home/20160907006714/en/
Bojangles’Cliff Cermak, PR & Media
Relations704-519-2126ccermak@bojangles.com
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