OMAHA, Neb., Aug. 15, 2016 /PRNewswire/ -- Union Pacific
launched a railroad safety campaign on YouTube, Facebook and
Pandora reminding drivers and pedestrians to use caution when
approaching railroad tracks. The campaign reminds drivers that
"Your Life is Worth the Wait" at railroad crossings, and
urges people to not take "selfies" on or around railroad
tracks.
Your Life is Worth the Wait
Two commercials ask
viewers "What is your life worth?" One, titled Curfew, features a
teenage boy racing to get his date home before curfew and racing to
beat an oncoming train at a railroad crossing. A second ad, titled
Interview, depicts a woman contemplating driving around crossing
gates so she can arrive on time at her job interview. In each
scenario, drivers hit the brakes and stop just before the train
continues through the crossing. They are relieved and realize their
life was worth the wait.
Save Face - Selfies off the Tracks
In a second set of
videos, Union Pacific uses animation to address pedestrian safety
and the dangers of taking photos on railroad tracks. One features a
soccer fan taking a selfie on the field during game action and
another shows people taking selfies in front of landmarks. While
there are all kinds of unique places to take selfies, Union Pacific
reminds everyone that railroad tracks are not among them.
The public safety campaign includes a Chicago-focused Pandora commercial encouraging
passenger train commuters to turn down the volume on their earbuds
when near railroad tracks.
About Union Pacific
Union Pacific Railroad is the
principal operating company of Union Pacific Corporation (NYSE:
UNP). One of America's most recognized companies, Union Pacific
Railroad connects 23 states in the western two-thirds of the
country by rail, providing a critical link in the global supply
chain. From 2006-2015, Union Pacific invested approximately
$33 billion in its network and
operations to support America's transportation infrastructure. The
railroad's diversified business mix includes Agricultural Products,
Automotive, Chemicals, Coal, Industrial Products and Intermodal.
Union Pacific serves many of the fastest-growing U.S. population
centers, operates from all major West Coast and Gulf Coast ports to
eastern gateways, connects with Canada's rail systems and is the only railroad
serving all six major Mexico
gateways. Union Pacific provides value to its roughly 10,000
customers by delivering products in a safe, reliable,
fuel-efficient and environmentally responsible manner.
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SOURCE Union Pacific