Partners unleash #PepsiMoji stickers on the world, leveraging
Twitter's new ad product to bring the beverage giant's global
#PepsiMoji campaign to life in a new and exciting way
SAN FRANCISCO and PURCHASE, New York, Aug. 15, 2016 /PRNewswire/ -- Twitter and Pepsi
announced today that the beverage brand will be the exclusive
global launch partner for Twitter's newest ad product, Promoted
#Stickers. This campaign marks the largest partnership between the
two brands to date and is a result of months of collaboration. As
part of the partnership, Pepsi will secure featured placement in
the #Stickers library in ten countries across five continents,
including Argentina, Canada, Egypt, India,
Mexico, Russia, Saudi
Arabia, Spain, United Arab Emirates and the United States.
As the exclusive launch partner of Promoted #Stickers, Pepsi
will share nearly 50 custom stickers associated with their global
PepsiMoji campaign. The stickers will prominently feature some of
the brand's proprietary Pepsi emoji designs created to help
consumers around the world "Say it With Pepsi" and will bring the
program to life like never before by combining two of the most
popular means of visual communication – emojis and photos.
"#Stickers have been hugely popular with consumers, and we are
thrilled to now include brands in that conversation, starting with
Pepsi," said Adam Bain, chief
operating officer at Twitter, @adambain. "Now, people around the
world can all share their universal passion for Pepsi and make the
brand come alive in a powerful new way on Twitter."
The global PepsiMoji campaign has connected cola lovers around
the world through a shared visual language that is uniquely and
definably Pepsi, and Promoted #Stickers, which act as "visual
hashtags," will take that one step further by allowing people to
collectively integrate the Pepsi emojis into their photos on
Twitter. Those who tap on any sticker will see a timeline of public
photos from around the world that used that same sticker.
"The 'Say It With Pepsi' campaign has helped consumers around
the world express themselves using our proprietary set of Pepsi
emojis and we're truly taking it to the next level with this
partnership with Twitter," said Brad Jakeman, president PepsiCo Global Beverage
Group, @bradjakeman. "By allowing people to add our emojis directly
to their photos, we're giving fans a whole new way to engage. If a
picture is worth a thousand words, a picture with Pepsi stickers
can really spark a conversation."
The Promoted #Stickers product also allows Pepsi to create local
relevance at global scale, giving consumers access to different
locally and globally relevant stickers. Pepsi's custom emoji
stickers will be featured in the #Stickers library and offer
consumers a form of creative expression that makes their photos
more fun and engaging. This represents a huge opportunity for
brands like Pepsi to drive brand affinity and raise awareness of
their message at scale. The partnership also includes a custom
Niche creator campaign showing consumers how to use their
#Stickers.
About Twitter, Inc
Twitter, Inc. (NYSE: TWTR) is
what's happening in the world right now. From breaking news and
entertainment to sports and politics, from big events to everyday
interests. If it's happening anywhere, it's happening first on
Twitter. Twitter is where the full story unfolds with all the live
commentary and where live events come to life unlike anywhere else.
Twitter is available in more than 40 languages around the world.
The service can be accessed at Twitter.com, on a variety of mobile
devices and via SMS. For more information, visit about.twitter.com
or follow @twitter.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than US
$63 billion dollars in net revenue in
2015, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more than US
$1 billion dollars each in estimated
annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.