Item 1.01 Entry into a Material Definitive Agreement.

Effective July 29, 2016, Multimedia Platforms, Inc. (the "Company") entered into a Master Credit Facility Agreement (the "Credit Agreement") by and among the Company, Columbia Funmap, Inc., a New Jersey corporation and wholly owned subsidiary of the Company ("Columbia Funmap"), New Frontiers Media Holdings, LLC, a Delaware limited liability company and wholly owned subsidiary of the Company (together with Columbia Funmap, the "Subsidiaries," and the Subsidiaries, together with the Company, the "Borrowers") and White Winston Select Asset Funds, LLC, a Delaware limited liability company, as lender ("WW"). Pursuant to the Credit Agreement, WW agreed to loan the Borrowers the original principal amount of One Million Seven Hundred Fifty Thousand Dollars ($1,750,000) for the Company to use as working capital (the "Loan"). An initial amount of $1,116,934.40 was funded by WW at the closing of the Credit Agreement. Any increase in the amount extended to the Borrowers shall be at the discretion of WW.

The amounts borrowed pursuant to the Credit Agreement are evidenced by a Secured Promissory Note (the "Secured Note") and the repayment of the Secured Note is secured by a first position security interest in substantially all of the Borrower's assets in favor of WW, as evidenced by a Security Agreement by and between the Borrowers and WW (the "Security Agreement"). The Secured Note is in the original principal amount of $1,750,000, is due and payable, along with interest thereon, on June 29, 2017 (the "Maturity Date"), and bears interest at the rate of 10% per annum. Provided no Event of Default (as defined in the Credit Agreement) has occurred, until the first (1 ^st ) anniversary of the Loan transactions, all non-default interest accruing on the outstanding principal of up to $932,383.10 shall be added to the principal outstanding on the Secured Note at the end of each monthly payment period. Upon the occurrence of an Event of Default the interest rate shall increase 700 basis points, which increase shall take effect without the need for WW to notify the Borrower.

As additional security, the Company pledged its ownership interests in the Subsidiaries, pursuant to a Securities Pledge Agreement (the "Pledge Agreement") and Escrow Agreement entered into as of July 29, 2016.

As partial consideration for WW entering into and structuring the Credit Agreement, the Company issued to WW (i) a common stock purchase warrant to purchase up to 2,500,000 shares of the Company's common stock with an exercise price of $0.01 per share (the "Fixed Common Stock Purchase Warrant"), (ii) a common stock purchase warrant to purchase up to 2,500,000 shares of the Company's common stock with an exercise price of $0.03 per share ( the "Pro-Rata Common Stock Purchase Warrant"), and (iii) a common stock purchase warrant to purchase shares of the Company's common stock in such amount and at such price as is determined by the formulas set forth therein (the "Adjustable Common Stock Purchase Warrant").

Additionally, the Company shall pay to WW the following fees in connection with the Credit Agreement (i) a non-utilization fee commencing on the first anniversary of the date of the Secured Note accruing at the rate of one percent (1%) per annum on the average daily unborrowed portion of the Secured Note payable quarterly in arrears and (ii) a consulting fee for services provided to the Company not to exceed $5,000 per month unless an Event of Default has occurred or WW agrees to undertake specific tasks associated with the operations of the Company.

Pursuant to the Credit Agreement, an Event of Default includes, but is not limited to, the occurrence of any of the following: (i) the Borrower defaulting in making any payment when the payment shall become due under the Secured Note or any of the other Loan Documents (as defined in the Credit Agreement); (ii) the Borrower failing to comply with any term, covenant or agreement of the Credit Agreement or any other Loan Documents in accordance with the terms therein, which such failure continues for twenty (20) days from the earlier of: (a) notice to WW or (b) the date on which the Borrower first became aware of non-compliance; and (iii) the commencement of proceedings under any bankruptcy or insolvency law by or against the Borrower or any other person primarily or secondarily liable under the Secured Note, or in respect thereof, including any person or entity who has pledged or granted to WW a security interest or other lien in property on behalf of the Borrower, or an inability of such person to pay its obligations when due.

The above descriptions of the Fixed Common Stock Purchase Warrant, Pro-Rata Common Stock Purchase Warrant, Adjustable Common Stock Purchase Warrant, Credit Agreement, Secured Note, Security Agreement and Pledge Agreement do not purport to be complete and are qualified in their entirety by the full text of the documents themselves, filed herewith, as Exhibits 4.1, 4.2, 4.3, 10.1, 10.2, 10.3, and 10.4, respectively.