SAN FRANCISCO, July 28, 2016 /PRNewswire/ -- Salesforce (NYSE:
CRM), the Customer Success Platform and world's #1 CRM company,
today announced that Sam's Club -- a division of Wal-Mart Stores,
Inc., the nation's largest retailer -- has selected the Salesforce
Customer Success Platform to digitally transform business
membership acquisition and engagement, and create an enhanced
membership experience across its more than 650 clubs
nationwide.
Prior to deploying Salesforce, the Sam's Club membership team
relied largely on manual, paper-based processes to acquire and
engage its business members. With Sales Cloud, Sam's Club is
automating these processes so its membership teams can maximize
productivity, freeing up time to build relationships and sign up
new members -- in real-time, from anywhere and on any device. And
with Analytics Cloud, both management and in-club membership teams
will gain full visibility into business member interactions across
every club, enabling them to provide a smarter and more meaningful
membership experience.
"At Sam's Club, deepening the relationships we have with our
members, both in-store and online, is a #1 priority," said
Tracey Brown, chief membership
officer at Sam's Club. "We're placing big bets on the Salesforce
platform to transform how we do membership acquisition and
engagement, and to give our members an authentic and personalized
experience. When you match customer-centricity with frictionless
commerce, great things start to happen."
The Salesforce platform will become the foundation of Sam's
Club's B2B business, enabling growth among its business members
including restaurants, schools, non-profits and more. With one
single application that provides a 360-degree view of all business
members and mobile devices in every club, the Sam's Club membership
team will be able to move faster and better anticipate their
members' business needs. Salesforce will also help them bridge the
gap between the digital and physical shopping experience, with the
ability to leverage Sam's Club locations as a fulfillment center
for online orders.
"To meet the needs of today's connected shopper, retailers must
supercharge their employees with the applications and tools they
need to delight customers and deliver a seamless experience across
every channel," said Shelley
Bransten, SVP of retail at Salesforce. "With Salesforce,
Sam's Club is doing just that by ensuring its membership team is
equipped with the technology they need to access information from
anywhere and on any device."
About Sam's Club®
Sam's Club®, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is
a leading membership warehouse club offering superior products,
savings and services to millions of members in 652 clubs in the
U.S. and Puerto Rico. To learn
more about Sam's Club, visit the Sam's Club Newsroom, shop at
SamsClub.com, and interact with Sam's Club on Twitter and
Facebook.
About Salesforce
Salesforce, the Customer Success Platform and world's #1 CRM
company, empowers companies to connect with their customers in a
whole new way. For more information about Salesforce (NYSE: CRM),
visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
This press release contains "forward-looking statements." All
statements other than historical facts included in this press
release, including, but not limited to, statements regarding the
timing and the closing of the transaction, the financing for the
transaction, the expected benefits of the transaction, prospective
performance and future business plans, and any assumptions
underlying any of the foregoing, are forward-looking statements.
These statements are based on current expectations of future
events. If underlying assumptions prove inaccurate or unknown, or
unknown risks or uncertainties materialize, actual results could
vary materially from the parties' expectations and projections.
These forward-looking statements reflect Salesforce's expectations
as of the date of this press release. Salesforce undertakes no
obligation to update the information provided herein.
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SOURCE Salesforce