Friendable CEO, Robert Rositano Jr., stated, "Our recent
marketing efforts have resulted in a consistent increase in
download numbers and user time spent in the Friendable app over the
past several months, and our technology affords us direct
performance metrics and feedback from our user activity. This
feedback as well as what we are learning by analyzing this data is
proving to be invaluable as we prepare for future growth.
"Providing the best possible user experience has always been our
number one priority, which is why we are implementing the following
enhancements to the Friendable infrastructure," continued
Rositano.
We are:
Increasing the speed and capacity of the server code, allowing
for faster response times in the app, as well as a capacity to
handle a larger number of simultaneous users. Recent optimizations
and improvements have shown a 2X - 3X speed increase in certain
areas;
Creating a better in-app user experience by implementing key
optimizations on the server, as well as within the Android, and iOS
applications;
Implementing updates to enhance overall performance in cross app
usage (i.e. iOS to Android and vice versa), Facebook login and
image issues;
Improving on Android push and in-app notification making it
easier to connect and chat with nearby users;
Performing an infrastructure audit and implementation of an
optimized Server architecture, application and server security (VPN
and SSL), app release automation, process optimization, and
more;
Upgrading in-app support for new opportunities that may include
celebrity and large scale events for users with large numbers
(1,000's) of attendees, friends, active chats, and simultaneous
connections.
"Our app has been through several iterations and upgrades since
its initial launch, allowing Friendable to deploy our Android
version of the app in April 2016 to further expand our market
reach. We have been focused on assessing the metrics of user
growth, time spent, and brand exposure to appropriately expand our
infrastructure, as well as enhance both app platforms," Continued
Rositano.
"We expect these efforts to have an overall impact on the future
of Friendable, our revenue model and the overall growth of our
business."
About Friendable:
Friendable Inc. is the mobile-social network focused on the
future, rather than sharing the past. It is all about having
location specific and nearby opportunities to connect with others.
The Friendable brand represents a "friends first" approach and
takes all the pressure off its users, making it simple to create
new connections, create meetup style events, or simply tell others
what you are "Friendable" for. Based upon shared interests and
locations, users can engage with what makes sense for them.
Increased user interactions will allow Friendable to offer
advertising and sponsorship opportunities to local
venues/businesses and begin to generate revenue by providing these
venues with location specific opportunities to reach potential
customers when it matters most. As of April 2016, Friendable has
exceeded one million total downloads since the company's inception
and launch of the app.
For more information about Friendable, Inc. please
visit:
http://www.friendable.com/
For Additional Investor Information and to Receive
Company Updates:
http://www.friendable.com/fdbloptin
Visit our social media properties at:
Facebook: http://facebook.com/friendable
Twitter: https://twitter.com/friendableapp
Instagram: https://www.instagram.com/friendableapp/
Cautionary Language Concerning Forward-Looking
Statements:
This press release contains forward-looking statements. The
words or phrases "would be," "will allow," "intends to," "will
likely result," "are expected to," "will continue," "is
anticipated," "estimate," "project," or similar expressions are
intended to identify "forward-looking statements." Actual results
could differ materially from those projected by Friendable, Inc.
The iTunes rankings should not be construed as an indication in any
way whatsoever of the future value of the Friendable's common stock
or its present or future financial condition. The public filings of
Friendable, Inc. made with the Securities and Exchange Commission
may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are
as of the date of this press release and should not be relied upon
as of any subsequent date. Friendable, Inc. cautions readers not to
place reliance on such statements. Unless otherwise required by
applicable law, Friendable, Inc. does not undertake, and
Friendable, Inc. specifically disclaims any obligation, to update
any forward-looking statements to reflect occurrences,
developments, unanticipated events or circumstances after the date
of such statement.