LEXINGTON, Ky., July 14, 2016 /PRNewswire/ -- The first
night of any new life stage is filled with excitement, anticipation
and a long list of things to do. To support a select group of new
homeowners who are living their dream and gearing up for the first
night in their new homes, Sealy
announced today the "First Night" campaign. The program features a
series of surprises including new Sealy Posturepedic®
beds and other gifts for some lucky consumers as they celebrate the
realization of their dream of homeownership.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7881451-sealy-sears-first-night-campaign/
The integrated marketing campaign is brought to life through
digital content that captures the astonishment and heartfelt
reactions of homeowners being surprised at their new homes with
Sealy Posturepedic® Hybrid mattresses and pillows for
each person in the family.
"Closing on a new house and experiencing the first night at home
is a special milestone in consumers' lives, but it can also be
stressful," said Scott Thompson,
Chairman, President and Chief Executive Officer of Tempur Sealy.
"This campaign lets these lucky homeowners know that
Sealy is proud to support them as
they embark on such an exciting time of their lives, while also
helping make their 'first night' experience easy and
comfortable."
Thanks to a generous donation from Sears, each of the select
homeowners also receives a welcome kit that includes "first night"
essentials needed to settle into a new home – a $500 Sears gift card, grocery and pizza gift
cards, cleaning supplies, toiletries and more.
"As one of the nation's leading retailers of mattresses, Sears
is proud to surprise and delight new homeowners who are celebrating
their first night at home by giving them a $500 Sears gift card for all the home essentials
they need to get settled into their new place," said William Savage, SVP and President of Home,
Seasonal Outdoor Living at Sears. "We spend one-third of our lives
in bed, so the right mattress can make the other two-thirds that
much better. Sears offers all the essentials you need for a great
night's sleep – from mattresses and covers to bedding, comforters
and pillows."
The first video, available on Sealy's YouTube channel
https://www.youtube.com/watch?v=MgN3k4dkoto, documents the surprise
of the Cregg family who recently relocated to Charlotte, N.C. from New Hampshire. Set up by real estate broker
Judy Werder of ROOST Real Estate™,
the "first night" delivery was a wonderful way for the family of
five to get off to a great start in their new neighborhood.
"My clients were planning to sleep on air mattresses until their
movers arrived, so needless to say, they were thrilled upon
realizing Sealy was giving each of
them a brand new bed," said Judy Werder, Buyer Specialist,
ROOST Real Estate. "The family was completely blown away by the
surprise and genuinely grateful for the 'first night' items they
received from Sealy and
Sears."
Sealy Takes Proud Supporter of You™ Campaign to Birthplace of
Sealy, Texas
To bring a little of the Proud Supporter of You™ campaign to its
birthplace of Sealy, Texas, the
brand went back to its roots and sponsored the Sealy Community
Foundation's 2016 Sealybration Block Party, held July 8-9 in Sealy, Texas – a charming city steeped in rich
history and where the brand was established in the late
1800s.
Sealy is a tight-knit city
whose citizens offer exceptional support for one another through
well-respected community organizations. From donations and
scholarships to fundraising and community service, the Sealy
Community Foundation has made a nearly $1
million impact to the community every year since its
inception in 2009, according to the Sealy Chamber of Commerce.
In honor of the town's history of community support and its
legacy as the birthplace of the Sealy mattress, the brand worked with the city
in naming Sealy, Texas the "Most
Supportive City in America." Mayor pro tem Michael Kubricht read a proclamation at the
Sealybration event, attended by more than 12,000 guests, and
Sealy donated Sealy
Posturepedic® beds to the Sealy Community Foundation and
charities they support.
"The SEALY brand reputation is built on 130 years of experience
and goodwill, and it all began in the quaint town of Sealy, Texas, when Daniel Haynes founded the mattress company,"
said Thompson. "We are honored to celebrate the history of this
community and honor the wonderful people who live there. Our
company is a proud supporter of Sealy,
Texas."
To learn more about Sealy® and Sealy
Posturepedic® beds, visit www.sealy.com. For more
information about Sears, go to www.sears.com/sealy. For all the
latest news, images and videos from Tempur Sealy, please visit
news.tempursealy.com.
About Tempur Sealy International, Inc.
Tempur Sealy
International, Inc. (NYSE: TPX) is the world's largest bedding
provider. Tempur Sealy International develops, manufactures and
markets mattresses, foundations, pillows and other products.
The Company's brand portfolio includes many highly recognized
brands, including TEMPUR®, Tempur-Pedic®,
Sealy®, Sealy
Posturepedic® and Stearns & Foster®.
World headquarters for Tempur Sealy International is in
Lexington, KY.
About Sears, Roebuck and Co.
Sears,
Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading integrated retailer
providing merchandise and related services and is part of Shop
Your Way, a social shopping experience where members have the
ability to earn points and receive benefits across a wide variety
of physical and digital formats
through shopyourway.com. Sears, Roebuck offers its wide
range of home merchandise, apparel and automotive products and
services through Sears-branded and affiliated full-line and
specialty retail stores. Sears, Roebuck also offers a variety
of merchandise and services through sears.com and
specialty catalogs. Sears, Roebuck offers consumers leading
proprietary brands including Kenmore, Craftsman, and DieHard
-- among the most trusted and preferred brands in the U.S. The
company is the nation's largest provider of home services, with
nearly 12 million service and installation calls made annually. For
more information, visit the Sears, Roebuck website
at www.sears.com or the Sears Holdings Corporation
website at www.searsholdings.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sealy-and-sears-surprise-select-group-of-new-homeowners-with-a-first-night-they-will-never-forget-300299119.html
SOURCE Tempur Sealy International, Inc.