NEW YORK, June 29, 2016 /PRNewswire/ -- Omnicom Health
Group today announced that it is creating DDB Health. The new
network combines several US and European professional healthcare
agencies to form a dedicated, integrated healthcare network.
Building on the group's global depth of medical and healthcare
experience—combined with DDB's creative heritage—DDB Health is
being founded to help clients use creativity as a force for good
health.
According to Ed Wise, CEO of
Omnicom Health Group, "DDB's creative heritage is world class.
Align this with proven healthcare talent—talent that's helping
clients innovate and grow through creativity and technology—and we
have something powerful."
The newly formed DDB Health unites AgencyRx and Flashpoint
Medica, two award-winning professional Omnicom Health Group
agencies, into a US-based unit with offices in New York and San
Francisco. In addition, DDB Health brings global scale,
marrying the talents of DDB Health Germany, DDB Health Paris, and
Synergy, a global medical education offering with offices in
London and Philadelphia. DDB Health will also partner
with other DDB offerings and agencies worldwide.
Josh Prince has been named
CEO.
"Bill Bernbach, one of the
founders of DDB, said you have to stand for something. DDB Health
will stand for using creative as a force for good
health," said Prince. "We have incredible, inventive healthcare
people in the agencies we're bringing together. We have a real
digital-first outlook, and the work to show for it. We have brave
clients that are innovators in their own right, making important,
life-changing therapies. Together, we can solve complex problems
for doctors, patients, and brands."
Chuck Brymer, CEO of DDB
Worldwide, pointed to consumer health as a key area for
collaboration. "People everywhere are having their say on health.
And we've helped influence that with work like our groundbreaking
campaign for HPV vaccination. We're looking forward to partnering
with Josh and his team to leverage DDB's consumer expertise across
our entire global network."
Prince has tapped Jennie
Fischette as President of DDB Health in the US. "Jennie is a
proven leader and a great steward of client business and trust,"
said Prince. "I know this firsthand from working with her several
years ago within the Omnicom network." Michael Schreiber will serve as DDB Health's US
Executive Creative Director, and Nicole
Johnson will serve as Managing Director for DDB Health's
San Francisco office. Rounding out
this new leadership team will be the talents of CEO Stefanie Dürnberger who will lead DDB Health
Germany, and Pascal Douek, Managing
Director to head DDB Health Paris as President. Gareth Evans will serve as CEO of Synergy UK,
and Barbara Mische as President,
Synergy US.
"We have a superb and diverse leadership team," noted Prince,
"and I love how it aligns with DDB's 'Talent Has No Gender'
mission. Jennie and I—along with our other global leaders—are
determined to make this a priority at DDB Health."
In addition to his role as CEO of DDB Health, Prince will also
serve as Chief Marketing Officer of Omnicom Health Group. Prince
was formerly President of the CDM Group (Cannes Lions Health 2015
Healthcare Network of the Year), where he shaped culture, direction
and work for twenty-nine years. He also co-founded HealthWork, an
award-winning DTC joint venture between BBDO and CDM. In 2015,
Prince was named Industry Person of the Year by Med Ad News, and
served as the 2016 Jury President, Health & Wellness, for
Cannes Lions Health.
About DDB Health
DDB Health (www.ddbhealth.com), part
of the Omnicom Health Group, is a global network of healthcare
communications companies dedicated to helping clients use
creativity—and creative technology—as a force for good health.
Through deep insight into customers, channels, and behavior, DDB
Health creates meaningful change on behalf of important healthcare
brands.
About Omnicom Health Group
Omnicom Health Group
(www.omnicomhealthgroup.com) is a global collective of
communications companies with more than 3,200 dedicated healthcare
communications specialists. It provides marketing services to the
health and life-science industries through a combination of
specialized agencies, customized client solutions, and
collaborations with other Omnicom network agencies. Organized
around four customer groups—healthcare professionals, patients,
payers, and medical, evidence and regulatory stakeholders—Omnicom
Health Group serves more than 100 clients in over 55 offices
worldwide.
About Omnicom Group Inc.
Omnicom Group (NYSE: OMC)
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries. Follow us on Twitter for the latest news.
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SOURCE Omnicom Group