LeEco Joins Forces with Twitter for Global Brand Expansion
May 11 2016 - 8:00AM
Business Wire
LeEco and Twitter launch joint business
partnership targeting global markets at CES Asia 2016
Twitter and leading global technology company LeEco announced
today a joint business partnership to grow LeEco’s global influence
through the world’s leading live communications platform. The
advertising partnership will provide access to campaign-based
analytics and custom research, strategic advertiser tools and
resources, and first-to-market advertiser innovation in 2016. For
example, LeEco will be one of the first brands from China to get
access to First View, a new video-based advertising product from
Twitter, to reach a global audience.
Twitter’s new First View helps marketers achieve significant
audience reach with exclusive ownership of Twitter’s most valuable
advertising real estate for a 24-hour period. When users first
visit the Twitter app or login to twitter.com, the top ad slot in
the timelines will be a Promoted Video from that brand. Now,
marketers can tell a powerful visual story across the Twitter
audience.
“Twitter has been helping Chinese companies go global for well
over a year and we’ve seen export advertiser adoption grow
exponentially. We are pleased to partner with LeEco in their
digital transformation journey as a globally recognized brand,”
said Aliza Knox, Vice President, Online Sales, Asia Pacific and
Latin America, at Twitter. “As one of the few digital marketing
platforms with a global audience reach of over one billion people,
Twitter is a strong partner for Chinese companies like LeEco that
are targeting overseas markets and we can be their live connection
to global culture.”
“From streaming entertainment to smartphones to smart
televisions to cars and more, LeEco's global vision of an internet
ecosystem-powered future connects everything that matters to our
consumers and partners. Having seen success using Twitter to power
our brand in India, we look forward to expanding our global
presence through this partnership with Twitter,” said Brian Hui,
Head of North America Operations at LeEco.
LeEco’s global Twitter handle is @LeEcoGlobal and targets
specific markets like India through @LeEcoIndia. At CES Asia today,
LeEco will be sharing more about their experience using the
platform to target consumers in India, one of Twitter’s fastest
growing markets in the region.
About Twitter, Inc.Twitter
(NYSE: TWTR) is a global platform for public self-expression and
conversation in real time. By developing a fundamentally new way
for people to consume, create, distribute, and discover content,
Twitter enables any voice to echo around the world instantly and
unfiltered. The service can be accessed at Twitter.com, on a
variety of mobile devices, and via SMS. Available in more than 40
languages, Twitter reported 310 million monthly active users
(excluding SMS fast followers) as of the quarter ended March 31,
2016. For more information, visit about.twitter.com or follow
@TwitterAdsCN.
About LeEcoLeEco is a
leading global technology company that provides breakthrough
experiences through its open, integrated ecosystem of streaming
content, platforms, and smart devices that fit perfectly into a
broad spectrum of lifestyles. LeEco opens new opportunities for
consumers, by offering a jaw-dropping array of next-generation tech
and content spanning smartphones, TVs, sports, film, live
entertainment and connected mobility.
LeEco recently announced the opening of its North America
headquarters in Silicon Valley. In 2016, LeEco was named one of
Fast Company’s 2016 “Most Innovative Companies,” and Alphr’s “Best
of Mobile World Congress - Most Innovative Company.” To learn more,
visit LeEco’s official website and follow them on Facebook and
Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20160511005457/en/
Twitter Asia PacificDeborah Ngdng@twitter.com@d_eborLeEcoChi
Tung, 310-561-6353chitung@le.comorQimei Luo,
347-536-6188luoqimei@le.com
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