MOUNT LAUREL, N.J., March 7,
2016 /PRNewswire/ -- SodaStream International
Ltd. (Nasdaq: SODA), the leading global manufacturer and
distributor of home sparkling water makers, will present its new
products at this year's International Home + Housewares Show.
SodaStream is on a mission to change the way Americans hydrate and
reduce sugar intake. The brand is showcasing a variety of new
innovations all of which will debut later this year. The
innovations include the latest Sparkling Water Maker, SodaStream
SPIRIT, a variety of new sparkling water mix flavors to
invigorate consumers' drinking experience, as well as presenting
the advances to the SodaStream MIX, which possesses the
capability to carbonate any and all liquids.
"SodaStream continues to revolutionize the beverage industry by
constantly developing better-for-you, exciting beverage options,"
said Daniel Birnbaum, CEO of
SodaStream. "The upcoming launch of the state-of-the-art Spirit
machine, coupled with the robust portfolio of new sparkling water
mix flavors, provides the American consumer with easy, great
tasting, and healthier alternatives to sugary sodas. We are
creating a movement that will equip consumers with the necessary
tools to stay hydrated and stay healthy."
The SodaStream SPIRIT, a premium product offered at an
affordable price, was created to capture the essence of the brand's
original machines, while incorporating a new slimmer design to fit
beautifully in any modern day kitchen. Similar to its predecessors,
this machine is both fun and simple to use with and easy, snap-lock
bottle insertion mechanism. As of September
2016, the SPIRIT will be available in black, white, and red
for an SRP of $69.
Continuing momentum towards increased hydration with decreased
sugar consumption, the new sparkling water mix lines – Coconut
Water, Green Tea and Natural Energy – will
provide additional naturally flavored beverages with no
preservatives to appease consumers seeking to hydrate healthily.
These offerings include:
- Coconut Water: a tropical, hydrating line up made with
real coconut water, available in three tropical flavors; Mango,
Pineapple and Lemon Lime
- Green Tea: a health-inspired blend of real tea and
antioxidants, launching in four offerings; Green Tea, Green Tea
Mint, Green Tea Pomegranate, and Green Tea Honey
- Natural Energy: a burst of all natural energy derived
from guarana and green coffee extract, in two fruity flavors;
Cranberry and Green Apple
The brand will also showcase the intriguing SodaStream
MIX, which allows consumers to carbonate any beverage they
wish. The MIX was first introduced at the Milan Design Week in
2015, and will be available in stores in the U.S. in Q4 of this
year.
Be one of the first to view and try the latest from SodaStream
at IHA, booth #L11350, McCormick Place, Chicago, IL on March
5-8. For more information, product photos or to schedule
an interview with a brand executive, please contact:
SodaStream@havasformula.com, (212) 219-0321.
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of Sparkling Water Makers, which
enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water more exciting and fun to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
70,000 retail stores across 45 countries, including over 12,000
U.S. retail locations. To learn more about how SodaStream makes
water exciting and follow SodaStream on Facebook, Twitter,
Pinterest, Instagram and YouTube, visit www.sodastream.com.
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SOURCE SodaStream International Ltd.