DraftDay Fantasy Sports Completes Sale of Certain Assets to Perk.com in All-Stock Transaction
February 08 2016 - 8:00AM
Business Wire
DraftDay Fantasy Sports Inc. (Nasdaq:DDAY), formerly known as
Viggle Inc., has closed its previously-announced sale of a
number of assets, including the Viggle applications and rewards
program, for stock in Perk.com, a leading cloud-based mobile
rewards platform provider based in Austin, Texas. Perk.com trades
on the Toronto exchange under the symbol PER.TO. Perk is a
mobile-centric rewards platform targeting the “New Consumer” and
rewarding people for their everyday mobile and internet
activities.
Robert F.X. Sillerman, Executive Chairman and Chief Executive
Officer, commented, “We are proud of the success that we have been
able to achieve with the Viggle app. We launched the app just a few
short years ago, and in that time, we were able to grow to 10
million registered users. The Viggle app is now a natural fit for
Perk.com, as it complements their stable of engaging mobile
applications.”
For details about the transaction, refer to the company’s
Current Report on Form 8-K as filed today with the Securities and
Exchange Commission.
About DraftDay
DraftDay Fantasy Sports Inc. offers a high quality daily fantasy
sports experience directly to consumers and to businesses desiring
turnkey solutions to new revenue streams. DraftDay Fantasy Sports
Inc. is the largest shareholder of DraftDay Gaming Group, with a
44% stake. Sportech owns 35%. By combining and capitalizing on the
well-established operational business assets of DraftDay and
Sportech, the new DraftDay is well-positioned to become a
significant player in the explosive fantasy sports
market. DraftDay has paid out over $30 million in prizes with
increased player retention and brand loyalty. DraftDay Fantasy
Sports also operates MyGuy and Viggle Football both of which offer
real-time interactive participation with professional and college
football games; Wetpaint, which offers entertainment and celebrity
news; and Choose Digital, a digital marketplace platform that
allows companies to incorporate digital content into existing
rewards and loyalty programs in support of marketing and sales
initiatives.
About Perk
As a leading mobile rewards platform, Perk brings together the
interests of consumers, advertisers, and publishers by offering
consumers rewards such as Perk Points and other digital goods. Perk
Points can be redeemed for gift cards, cash, or loaded on to Perk
Plastik, a re-loadable branded debit card. Perk works with brands
and publishers to reach consumers through truly engaging and
innovative formats using rewards as a way to achieve maximum
engagement of their brands and products.
Perk currently owns and operates 15 mobile applications that
allow members to earn rewards such as Perk Points and digital
goods. Perk also operates numerous websites as well as AppTrailers,
a leading mobile video rewards app. In addition to offering rewards
to members through its own mobile applications and websites, Perk
launched its Perk Platform, Appsaholic which allows mobile and
desktop publishers to utilize rewards to engage and entice users
through the publisher’s own applications and websites. The Perk
Platform was further expanded through the acquisitions of
SuperRewards, a rewards and alternative payments platform for
publishers and developers as well as Corona Labs, an app
development platform that allows developers to develop apps for
both iOS & Android.
Additional information about Perk can be found at its corporate
website: ir.perk.com.
Forward-Looking Statements
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, DraftDay Fantasy Sports,
Inc. undertakes no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise, after the date on which the statements
are made or to reflect the occurrence of unanticipated events.
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version on businesswire.com: http://www.businesswire.com/news/home/20160208005397/en/
For DraftDay Fantasy Sports:Investors:Tom McLean, General
Counsel, 212-231-0092orMedia Relations:Dian Griesel
InternationalLaura Radocaj, 212-825-3210lradocaj@dgicomm.com