Hot off her critically acclaimed The 1989 World
Tour – Swift embarks on a new adventure in mobile gaming
Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and
publisher of free-to-play games for smartphone and tablet devices,
today announced the company has partnered with GRAMMY award-winning
artist, Taylor Swift, on the development of a new mobile game.
Swift will work exclusively with Glu as part of a multi-year
partnership to develop and create a new, one-of-a-kind digital
gaming experience. This is Swift’s first foray into the mobile
gaming space following her 2015 Emmy award win for Best Original
Interactive Program.
“Bringing with her over 227 million social followers*, I am
thrilled to welcome Taylor Swift, an award-winning singer, musician
and songwriter, to Glu’s family,” said Niccolo de Masi, Glu
Chairman and CEO. “We realize that Taylor and her global fan base
expect a new and highly differentiated mobile gaming experience,”
continued de Masi. “Glu is equally committed to designing never
before seen gameplay elements that utilize Taylor’s unique
creativity. Accordingly, we will spend the required development
time to ensure this innovation is achieved.”
Taylor Swift’s achievements have been recognized industry-wide,
which include seven GRAMMY awards, 19 American Music Awards, 11
Country Music Association awards, 9 Academy of Country Music
awards, 22 Billboard Music awards, one Brit award, one Emmy award,
and 25 Teen Choice Awards. She is the only woman in history to be
named Billboard Magazine’s ‘Woman of the Year’ twice, in 2011 and
most recently in 2014. In 2015, she was named one of Time
Magazine’s ‘100 Most Influential People in the World.’ In the fall
of 2014, Swift released her fifth studio album, 1989, which sold
1.3 million copies in its first week making it the top-selling
album of the year and Swift is the only artist in history to have
three albums sell over one million albums their debut week. By the
close of 2015, Taylor Swift had sold over 40 million albums
worldwide during the course of her extraordinary career.
Currently slated for global release in late 2016, Glu will
provide additional details regarding the game’s development and
Taylor Swift’s involvement at a later date.
* Taylor Swift’s social audience as of February 2, 2016: 74
million on Facebook, 70.4 million on Twitter, 64.8 million on
Instagram, and 18 million on Vevo. There is some fan overlap among
these social channels.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play games for smartphone and tablet devices.
Glu is focused on creating compelling original IP games such as
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO
HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO,
RACING RIVALS, TAP SPORTS BASEBALL and TAP SPORTS FOOTBALL, and
branded IP games including KIM KARDASHIAN: HOLLYWOOD, KATY PERRY
POP, JAMES BOND: WORLD OF ESPIONAGE, MISSION IMPOSSIBLE: ROGUE
NATION, and SNIPER X WITH JASON STATHAM on the App Store, Google
Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone.
Glu’s unique technology platform enables its titles to be
accessible to a broad audience of consumers globally. Founded in
2001, Glu is headquartered in San Francisco with major U.S. offices
outside Seattle and in Long Beach, and international locations in
Canada, China, India, Japan, Korea, and Russia. Consumers can find
high-quality entertainment wherever they see the ‘g’ character logo
or at www.glu.com. For live updates,
please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at
www.facebook.com/glumobile.
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO
HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO,
RACING RIVALS, SNIPER X, TAP SPORTS BASEBALL, TAP SPORTS FOOTBALL,
GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu
Mobile Inc. or its subsidiaries.
Cautions Regarding Forward-Looking
Statements
This release contains certain “forward-looking statements”
related to Glu’s efforts to develop and create a new,
one-of-a-kind, highly differentiated digital gaming experience;
Glu’s commitment to ensuring that it creates a game with never
before seen gameplay elements and the expected launch date of this
game. Such forward-looking statements involve known and unknown
risks and uncertainties, including the risk that Glu does not
realize the expected benefits from its agreement with its newly
signed celebrity or that Glu is unable to capitalize on her social
media following; the risk that consumer demand for mobile devices
does not grow as significantly as Glu anticipates or that it is
unable to capitalize on any such growth; and the risk of product
delays. Certain of these risks and uncertainties are described in
greater detail in Glu’s public filings with the SEC. Glu is not
under obligation to (and expressly disclaims any such obligation
to) update or alter its forward-looking statements whether as a
result of new information, future events or otherwise.
About Taylor Swift
In the fall of 2014, when Taylor Swift released her critically
acclaimed fifth album, 1989, she astounded the world by
selling almost 1.3 million albums in its debut week -- a feat that
had been called impossible. Taylor is the only artist in
history to have three albums selling over one million copies in
their first week of release (2010's Speak
Now, 2012's RED and
2014's 1989). Taylor, a seven-time GRAMMY winner, is a
singer, musician and songwriter, and the youngest winner in history
of the music industry's highest honor, the GRAMMY Award
for Album of the Year and
the inaugural recipient of AMA's Dick Clark
Award for Excellence. Taylor has an album on Rolling Stone's
prestigious The 50 Greatest Albums of All Time (by women)
list, she is Billboard's youngest-ever Woman of the
Year and the only artist to have been awarded this honor
twice, Time magazine has named her one the of the 100 Most
Influential People in the world and one of only eight
candidates for their most prestigious honor, 2014 Person of
the Year. Taylor has career record sales of over 40 million
albums and more than 130 million song downloads worldwide, with
singles topping the charts around the globe. “Out Of The Woods” is
her sixth and current single off 1989, her GRAMMY
nominated Album of the Year.
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version on businesswire.com: http://www.businesswire.com/news/home/20160203006441/en/
Media:Glu Mobile Inc.Jason Enriquez,
415-800-6263PR@glu.comorTaylor SwiftPremium PRTree
Painetree.paine@premiumpr.com
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